Nottingham Forest have increased season ticket prices by an average of 24 per cent for the 2024-25 season.
The Premier League side announced the decision to put prices up on Tuesday, even if the club are relegated from the top flight this campaign.
The most expensive adult season ticket will be on sale for £850 — up from £660 for 2023-24, while the cheapest ticket has gone up from £465 to £550.
The club also announced an adjustment to the age brackets for ticket bandings at the City Ground. Last season, supporters between the ages of 12 and 19 were eligible to purchase a youth season ticket. But those bandings have been changed as part of Tuesday’s announcement, reducing the age bracket to 14-17 year olds only.
The cost of children season tickets, meanwhile, has gone from as cheap as £90 to a blanket £190 price — representing a 111 per cent rise on last season.
It’s estimated the club stand to make £2million from the changes.
Nuno Espirito Santo’s side are one point above the relegation zone, having seen four points taken off them for breaching the Premier League’s profit and sustainability rules. They have, however, appealed against the sanction.
Forest maintain prices have been “amongst the very cheapest in the division” and 2024-25 prices “remain as one of the best value in the Premier League.”
“We aspire to keep our season cards amongst the most affordable in the league,” chairman Tom Cartledge said upon the announcement.
“At the same time, it is imperative that the club continues to grow financially in order to remain competitive, particularly in light of the forthcoming squad cost ratio rules, which will cap spending as a percentage of club revenues.”
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The Nottingham Forest Supporters’ Trust had issued a statement in March that raised a number of concerns from supporters ahead of next season. They said their view is that “following the trend of other Premier League club announcements of the ‘double whammy’ of raising prices and removing/reducing concessions would not be in the best interests of our members who have demonstrated exceptional loyalty to Nottingham Forest over many years”.
They added: “The Trust challenges the club to do the same with 2024-25 ticket prices and repay the loyalty that has been given over many years.”
A number of Premier League sides have also followed suit and increased season ticket prices for next season.
In recent weeks, protests have been staged at Tottenham Hotspur, Manchester City and Fulham, with fans accusing clubs of exploiting their loyalty during the cost of living crisis.
For next season, Arsenal have raised season tickets by six per cent in the lower tier and four per cent in the upper tier (ranging from £1,073 to £2,050). Tottenham also increased season ticket prices by six per cent (ranging from £856 to £2,367), while Manchester United and Manchester City’s are going up by five per cent.
Brighton season tickets are rising between five and eight per cent, Brentford up 10 per cent, and Burnley’s by more than that. On Merseyside, Everton and Liverpool are also putting up costs while some Aston Villa fans in the Holte End are having their seats removed to make way for hospitality.
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(Mark Thompson/Getty Images)
