The purpose of this program is to give a framework of accountability to those agents who didn’t want to take a two month hiatus over the summer months, and we’ve seen some remarkable results.
What’s most staggering is the appetite for ‘summer school’, over 1,400 Ray White members signed up for the prospecting program, a number that has really delighted us and reminds us of the desire for accountability.
We weren’t the only ones to attempt to pour some energy into the summer slump, other groups have rallied their members to take advantage of the increased summer scrolling traffic on real estate listings and the more available customer base who have a bit more time to think about their favourite interest – real estate.
Does this beg the question, are our days of lengthy summer breaks coming to an end?
Consumer appetite for property doesn’t abate just because the fat man comes to town.
We have seen some of our more ambitious members leap into the space created by the collective slow down, releasing dozens of properties in the window from Christmas Eve to New Year’s Day as the perfect gift to some ambitious house hunters.
During January and February we see agencies come back to life, with some motivating teams around planning days – this can be a perfect way to reinvigorate the troops and create a compelling ‘why’ to pick up the phone and reconnect with your customer base.
To help our members kickstart the year, we’re releasing a new program, Plan.
It’s designed to assist agents in understanding how to create a meaningful set of goals with achievable metrics in a time bound framework.
During this work, we highlight the critical metrics for growth in a real estate sales business.
You all know them: call your customers, connect with them, visit them, and provide value to them.
Do this consistently and the rewards will come.
The formula is achingly simple, yet we still haven’t seemed to answer the question as to why so many agents fail to execute against the plan.
We know those who think about what they want to do will have an 11 per cent higher likelihood of achieving their outcome; those who write it down are 42 per cent more likely to achieve their goals, and for those who share their goals with a mentor, that number is more than 70 per cent.
Can it be as simple as writing down your goal and sharing it with someone you respect?
While goals are important, identifying the achievable and measurable behaviours that will drive your desired outcome can be the really critical piece.
Writing down ‘run a marathon’ isn’t the same thing as saying ‘run a marathon by December 30’ backed by three actions that will help me get there – run three times per week, increase distance by 10 per cent per week, sign up for a half marathon by September.
The question I have for you to consider as you start the new year is what’s your plan for 2025?
Are you going to stroll back into work and ease back in, or will you attack the year with a clear, actionable strategy for success?
The compelling fact is the difference between leaning forward and driving your year as opposed to taking what comes your way has a benefit to the tune of literally hundreds of thousands of dollars.
Which path will you take?
