Social network X is trying to capitalize on the removal of ByteDance apps like TikTok and Lemon8 from U.S. app stores by launching a dedicated vertical video feed.
The company is adding a video tab in the app’s bottom bar for users in the U.S. to let them quickly access video content on the platform.
“An immersive new home for videos is rolling out to users in the US today,” the company said in a post on Sunday.
X users already can scroll through short videos by tapping on a video on the timeline and scrolling up. This new tab for videos is just a dedicated section for these videos. Plus, this is not the first time the company has tried to create a new home for videos.
An app reverse engineer had previously previewed a media tab for videos, but this is the first time X is making an official announcement.
The social network has lately been focusing on video experiences. Last year, it launched a standalone TV app to show videos from different organizations and creators.
With TikTok facing troubles in the U.S., social networks are trying to take advantage of the uncertainty around ByteDance apps in the U.S. Meta announced video editing app called Edits to compete with ByteDance’s CapCut, while X rival Bluesky has launched a custom feed for vertical videos.
