Troye Sivan’s In-Demand Lifestyle Brand is Popping Up in NYC

When Troye Sivan launched the lifestyle brand Tsu Lange Yor, he established himself as a successful creative director, in addition to his known titles as a musician and actor (the brand’s first release sold out in two days). Now he’s bringing the highly curated line of fragrances and home objects stateside. On May 3, the “Rush” singer is delivering the shoppable experience to NYC with a pop-up, open to the public from 11 a.m. to 7 p.m. through May 5. The event will mark the first time that American shoppers can physically peruse the brand’s wares. The shop will be located at 372 Broome Street in Manhattan’s Nolita neighborhood, inside the 1856-erected Brewster Carriage House.

Shortly after debuting online last summer, the Australian native hosted Tsu Lange Yor pop-ups in both Melbourne and Sydney. He recruited Flack Studio, the AD100 designers behind his widely adored Victorian home that AD toured in 2021, to outfit the chic retail spaces with homey seating areas where guests could test products in their intended setting.

“It’s a very tactile experience,” Sivan tells AD of the pop-ups via email. “Even though we have sample packets of our fragrances available online, it’s different to walk into a space and get the holistic feeling of what TLY is all about.”

Considering the care and attention to detail that Sivan and Flack Studio demonstrated in their collaboration on the young performer’s Melbourne home, the NYC pop-up will likely be a delight for design lovers. In Sivan’s Melbourne abode, the patina of historic details mingle with his extensive modern art collection and boho furnishings, so we wonder if he might have a similar vibe in store for the NYC pop-up. “David Flack and I have built a really beautiful creative bond over the years, and we have a creative shorthand,” Sivan says. “This New York store was very very fun for us to be inspired by.”

The event will also include a mysterious custom-built TLY Machine, according to a press release which describes it as “a mesmerizing mechanical contraption moving in a choreographed interaction” with the brand’s newest product, an organically shaped brass ring designed to function as a bowl. The bowl, made in collaboration with industrial designer Joel Adler, plays off of the surface that it rests on, which is visible through its bottomless base. It’s offered in two sizes, the smaller of which makes for a unique catchall (photographed on the website with an artfully disarrayed cluster of belongings including a necklace, a driver’s license, and a condom) and a larger format is intended for displaying produce. “There was this interesting thing that happened where […] I started to see it as a portrait of the person using it,” the “My, My My” singer says. “It designates this little bit of space on your bedside table or credenza to hold your personal items. It makes things look clean and beautiful.”