Tommy Hilfiger takes over the Oyster Bar in Grand Central for a joyous New York-centric fashion show


Share post:

NEW YORK — Tommy Hilfiger threw himself a welcome home party Friday night at Grand Central’s Oyster Bar with Questlove as his DJ and Jon Batiste serenading Anna Wintour on his melodica while a bevy of global celebrities looked on.

Turning the iconic restaurant into “The Tommy” club for a night, Hilfiger called his New York Fashion Week show “A New York Moment,” rolling out roomy, ’90s prep classics for the bash. The last time he hit town for fashion week was in September 2022, when his crowd braved rain for his “Tommy Factory” show at a Brooklyn drive-in theater.

This time, happy and dry underground beneath the transportation hub’s vaulted ceilings, fans lined ramps for a glimpse of K-pop’s Nayeon, her countryman Junho Lee, Indian actor Sonam Kapoor and various other friends of the brand: Sofia Richie Grainge and Damson Idris among them. Sylvester Stallone popped in at the end.

As the crowd sipped cocktails in booths, Hilfiger stuck to what he knows on models walking through: rugby shirts, blazers, chinos and varsity jackets in corduroy and herringbone. There were tailored women’s coats in wool, checks and earth-toned tweeds, and chunky cable knits and mini-dress polos in cashmere.

Hilfiger put some of his famous guests in pieces that were shoppable as he continued to embrace a “see now, buy now” approach to fashion shows.

Who’s wearing his take on so-called affordable luxury?

During a preview Thursday at his Madison Avenue offices, Hilfiger ticked off his primary markets of today: Germany, France, Italy, England, Turkey, various parts of Scandinavia and Greece among them.

“That business is now bigger than the U.S. business,” he told The Associated Press. “We’re going to bring it back in the states now because we have really focused a lot on international growth. And this is a statement we’re making, that we’re coming home, and we’re taking it very seriously.”

And who had the most fun during his New York return? Hilfiger himself. He sipped a martini as he posed with Stallone and others for photos after his finale, when Batiste played along to his hit “Freedom” as he walked through the crowd. The designer even briefly joined Questlove in his booth.

On the runway, Hilfiger kept his logo messaging to a minimum as he attempts to “grasp,” as he called it, U.S. consumers once again.

“We have to do it in a different way. We have to give them more elevated product, more modern fabrics and fits, and avoid redundancy,” he said. “We’ve got a very big polo shirt business, chino pant business, Oxford shirt business. But the consumer wants more than just that. Those are his or her staples. We’re now going to bring some more excitement. And some more sophistication.”

Hilfiger started his eponymous brand in New York in 1985. PVH acquired it in 2010. Global retail sales of the brand’s wide range of products totaled about $9.1 billion in 2022.

Source link

Lisa Holden
Lisa Holden
Lisa Holden is a news writer for LinkDaddy News. She writes health, sport, tech, and more. Some of her favorite topics include the latest trends in fitness and wellness, the best ways to use technology to improve your life, and the latest developments in medical research.

Recent posts

Related articles

Macy's, United Rentals rise; Apple, Spirit Airlines fall Monday, 3/4/2024

Stocks that are trading heavily or have substantial price changes on Monday: Macy’s, United Rentals rise; Apple,...

JetBlue, Spirit ending $3.8B deal to combine after court ruling blocked their merger

JetBlue Airways and Spirit Airlines are ending their proposed $3.8 billion merger weeks after a federal judge...

Three Red Sea underwater data cables have been cut as Houthi attacks continue in the vital waterway

DUBAI, United Arab Emirates -- Three Red Sea underwater cables providing internet and telecommunications around the world...

Thousands of flights and trains will be canceled again this week in Germany with new strikes

BERLIN -- Thousands of flights and trains are expected to be canceled again this week in Germany...

Apple fined nearly $2 billion by the European Union over music streaming competition

LONDON -- The European Union leveled its first antitrust penalty against Apple on Monday, fining the U.S....

A soccer star and a savvy businessman: Mbappé leads Messi and Ronaldo in registered trademarks

BRUSSELS -- It's hard to say whether Kylian Mbappé is ahead of Lionel Messi and Cristiano Ronaldo...

What's next for South Korean doctors who face license suspensions because of walkouts

SEOUL, South Korea -- South Korea’s government is pressing ahead with its vow to suspend the licenses...

China seeks ways to revive slowing economy and salvage property market

BEIJING -- It's clear that China’s efforts to build confidence in its slowing economy will top the...