As TikTok has become a pivotal tool for property tours, engaging younger audiences, and building personal brands, its impending absence is set to disrupt marketing strategies across the industry.
TikTok’s algorithm has provided real estate professionals with unparalleled reach, generating quality leads through creative short-form video content.
With nearly half of agents reporting social media as their most effective lead-generation tool, the platform’s ban could disconnect agents from key audiences.
Cynthia Seifert, founder of lead generation platform, KeyLeads, advises agents to act swiftly to diversify their marketing efforts.
“The impending TikTok ban could significantly impact real estate agents who have leveraged the platform to engage younger audiences and showcase properties. Swift adaptation is crucial to mitigating the ban’s impact and creating new opportunities for growth,” she said.
US agents are encouraged to guide their TikTok followers to other platforms like Instagram and Facebook before the ban takes effect. Linking accounts and posting videos encouraging audiences to follow them elsewhere can ensure minimal disruption.
