After several complaints about its algorithm, Threads is finally making changes to surface more content from people you follow in the algorithmic feed.
Instagram head Adam Mosseri said in a Threads post that the social network has adjusted its algorithm to show less content from accounts you don’t follow.
“We are rebalancing ranking to prioritize content from people you follow, which will mean less recommended content from accounts you don’t follow and more posts from the accounts you do starting today,” Mosseri said.
He warned that creators might see their ‘unconnected’ reach dip.
“For you creators out there, you should see unconnected reach go down and connected reach go up. This is definitely a work in progress – balancing the ability to reach followers and overall engagement is tricky – thanks for your patience and keep the feedback coming,” Mosseri mentioned.
While Threads has a dedicated Following feed, the app defaults to the algorithmic For You feed, which is controlled by Meta.
