The World’s First Café Ginori Opens in an Explosion of Italian Design

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Jenni Benzaquen, senior vice president of St. Regis, The Ritz-Carlton, and Bvlgari Hotels & Resorts, says that this partnership “perfectly infuses Ginori’s bold elegance with St. Regis’s ‘House of Celebration.’ This collaboration redefines the idea of unconventional luxury, inviting guests to experience a sensory journey at our most iconic addresses.” The ‘House of Celebration’ concept harkens back to aforementioned John Jacob Astor, who used to open his home for intimate and private but festive and unforgettable parties. New York society was invited to celebrate life, dancing and toasting, in what would become the first major luxury hotel in American history (the first to have a telephone in every room).

A set of Ginori coasters designed exclusively for the St. Regis was created for the occasion.

Photography courtesy of Ginori 1735 and St. Regis

Tavoli apparecchiati con porcellane Ginori piante vasi Ginori lamapdari Caf Ginori.

The interiors of Café Ginori follow Italian maximalist style with fabrics, pillows, tablecloths and umbrellas from the Ginori homeware line.

Photography courtesy of Ginori 1735 and St. Regis

Fabrics, pillows, tablecloths, and even the umbrellas will all be Ginori, including selected pieces from the brand’s Domus home collection. Guests at Café Ginori will experience a menu created to reflect the vibrancy of Italian cuisine, paired with Ginori’s collections. Each dish will be a fascinating journey through the art of plating: a unique approach that redefines the rules of mise en place, both visually and gastronomically, from breakfast to aperitif.

For guests who want a keepsake, there is also a Ginori coaster set designed exclusively for the St. Regis: a custom-made mini collection of four coasters that is inspired by the pairing of the two brands, and references the St. Regis’s “cult” cocktail, the Bloody Mary. The coaster set will be available for purchase both in person and online.

This article was originally published in AD Italy.



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Alexandra Williams
Alexandra Williams
Alexandra Williams is a writer and editor. Angeles. She writes about politics, art, and culture for LinkDaddy News.

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