Tag: martech

Hightouch raises $80M on a $1.2B valuation for marketing tools powered by AI

Last decade, companies like Segment rewrote the book on how organizations used APIs to merge data from disparate apps to improve marketing strategies....

Tofu is building an omni-channel marketing platform for enterprises

When EJ Cho started his first company in 2018, he was exposed to what it takes to market a product. He was surprised...

Amazon starts testing ads in its Rufus chatbot

Rufus, Amazon’s recently launched, shopping-focused chatbot, is getting ads soon. That’s according to a changelog published by Amazon this week (first spotted by AdWeek),...