Six Ways to Use Infographics Like a Marketer To Increase Learning Impact


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Infographics can be a powerful marketing tool. How can they be integrated into learning? It’s crucial to understand their power in order to make this change. Marketers use them to appeal to the limited attention spanof their audience. Infographics communicate information quickly using engaging visuals.

Learning is a slightly different goal as we (hopefully!) have a wider audience that has a longer attention span than consumers. Infographics allow you to present information in bite-size chunks using visuals and short text. This is a simpler form of learning.

Different types of infographics

  • Timeline

    This is useful when you want to show students how certain events have changed over time. Timelines are a visual representation of the connections between events.
  • Process

    These can be used to quickly review the steps involved in a particular job process. These are useful for quick reference and cheat sheets.
  • Comparative

    This helps learners to see the similarities and differences in certain concepts. To illustrate how job changes can benefit learners, organizations could use an infographic showing the “before” and the “after” of a process.
  • Informational

    This infographic provides a summary of key topics and highlights new concepts that students will discover in the lesson. This infographic helps to raise awareness about specific points.
  • Geographic

    This visual aid helps to show the learners facts and events that are related to specific places.
  • Statistic

    This infographic simplifies complex statistical data into a visual that is easy to understand for students. This is often done using graphs, charts, or icons.
  • Liste

    This visually appealing list demands attention with powerful colors, graphics and icons. This infographic is great for highlighting key points to students.
  • Interactive

    Interactive infographics allow users to drag objects around and input text. The most popular types of interactive infographics include flow charts and Q&A infographics. They make learning more fun and engaging.

How to Create Engaging Infographics

To ensure that the solution resonates with your learners, you should first review your learner personality . Consider whether the format will be beneficial to your learner and if it will help bring the message or text to life. Don’t just include infographics for the sake. You can use an illustration graphic if you are looking for something visually appealing to help make your lesson more engaging. It is not a good idea to use infographics to represent two topics at once. It is important to consider the training or performance requirements when deciding whether or not to use an infographic format.

Let’s now look at how to make the most of this powerful tool. It can be difficult to create engaging infographics. It is important to use visuals and colors that complement each other when designing infographics. Keep the design simple, and focus on the important information. Infographics that contain too many details can look confusing and complicated to learners. The infographic should be understood quickly by the user.

Tips for creating an engaging infographic

1. Select the Right Content

Find out the purpose of your infographic. This will help you choose the right type of infographic for your content. Interactive infographics can be used to answer questions and provide a break down of processes. How-tos can be useful for this purpose. Be sure to consider your audience and select a style that appeals to them.

2. Limit Text

Infographics can become cluttered with text, as we have already mentioned. It is important to convey essential information visually. The whole point of a visual presentation is lost if it contains too much text. Use concise text, and replace it by powerful visuals such as charts, graphs, and icons. Keep text brief if it is necessary. This is the 20 percent rule. This rule stipulates that text should not exceed 20% of an infographic.

3. Be original

Innovative infographics stimulate curiosity and engage learners. You need to make them stand out and attract attention. Avoid common designs and think outside of the box. Use attention-grabbing colors, graphics, headers and backgrounds to create a unique theme. Online infographic editors are great for creating innovative designs. You can also choose colors and modify the design. The learner will remember more if the infographic grabs their attention.

4. Do not let your message get lost in the design

This tip goes hand in hand when it comes to being original. In your quest to create infographics that grab attention, be careful not to drown out the main message. Every design should be related to the message. Be intentional. Avoid falling for the trap of focusing too much on design and creating a confusing mess of an infographic.

5. Lay Out A Framework Before Committing To A Design

Make a rough draft before you start designing the infographic. This will help you organize your thoughts and make it easier to work with. A disorganized approach can lead to a messy design. This is not what you want. Designers can focus on the design and not lose the overall message by having a plan. You can also find many great templates to help you create infographics. Make sure you add your personal touch to ensure your design is tailored to your needs.

6. Communicate your message effectively

If the infographic fails to effectively communicate the message, design is meaningless. It is important to keep the message simple and clear. Avoid technical jargon, abbreviations, and other technical terms. It is not a good idea for learners to be forced to search the meaning of an infographic. Use simple language.

Follow the Basic Template Designed by Marketers

You don’t have to invent the wheel. Infographics have been used successfully by marketers for many years. Their formula is proven to work. We are simply changing the message to be more educational than to sell products or services. Infographics are popular because they provide quick and easy information that can be shared easily. These two elements are what people love about infographics. Make sure the key message is clear and the design engages the reader. Your infographic will be a success if you can achieve these two goals.


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Lisa Holden
Lisa Holden
Lisa Holden is a news writer for LinkDaddy News. She writes health, sport, tech, and more. Some of her favorite topics include the latest trends in fitness and wellness, the best ways to use technology to improve your life, and the latest developments in medical research.

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