The investment will support Agtuary’s continued growth and innovation, enhancing the way property and finance professionals access and analyse rural land data.
Agtuary’s platform leverages AI and advanced geospatial analytics to transform dispersed rural property information into a centralised, standardised solution.
Its suite of tools includes land due diligence and environmental analysis reports, mobile inspection apps, mapping, portfolio management, and emissions accounting tools, enabling users to deep dive into properties beyond urban areas.
REA Group Executive General Manager of PropTrack, Kris Matthews, described the investment as an opportunity to enhance data accessibility for professionals working in rural property.
“Agtuary is an exciting business that is already widely used by the valuation, finance and banking industries, and we see many opportunities for future innovation and growth,” Mr Matthews said.
“Combining rural property data with land use, environmental and climate information into a single accessible platform is a unique and compelling proposition for Agtuary customers.”
Mr Matthews also highlighted potential collaborations between REA Group and Agtuary, including integrating new insights such as rainfall charts and land use data into realcommercial.com.au and realestate.com.au property listings.
“Agtuary also produces specialised Know Your Environment reports that would be extremely beneficial to our real estate customers, arming them with the sector-specific information they need to sell rural properties,” he said.
Agtuary Co-founder and CEO, Angus Muffatti, welcomed the partnership, noting the alignment between the two companies and the value REA’s investment brings to the rural sector.
“There are clear similarities between our businesses, so REA is a natural partner for us. We’re thrilled to be working together as we accelerate Agtuary’s next phase of growth.
“This capability is desperately needed in the rural sector, and REA’s investment will help ensure rural property professionals have the most accurate and comprehensive set of tools and data available to them.”
