Sitting down with Bianca Denham, Ray White’s Head of Recognition and Performance, she discussed her ability to thrive in challenging conditions.
Reflecting on the post-COVID property downturn, Rachel recalls, “The market literally fell off a cliff.”
Buyers vanished, prices plummeted, and many agents struggled to adapt. Rachel’s solution? Transparency with vendors and a steadfast commitment to the auction process, even when sales on the day were unlikely.
“We’re not selling hope; we’re selling property,” she emphasises, focusing on competition and process to achieve results.
Her business’s resilience stems from systems developed during the pandemic, ensuring consistency regardless of property value or market conditions.
“Whether it’s a $700,000 unit or a $5 million home, the process is the same,” she says. While many agents reduced resources in tough times, Rachel leaned in, expanding her team to maintain momentum.
Work-life balance also plays a key role in her success. Rachel has structured her schedule to prioritise family, avoiding evening meetings and dedicating Saturdays to rest.
“Family first, life first, work last,” she asserts, demonstrating that a sustainable approach can coexist with top performance.
Rachel’s advice to aspiring agents is clear: find a supportive environment.
“Real estate is not about money. I want to be happy where I work,” she says, highlighting the importance of culture over commission splits.
