Allison Kaye. Alexander Tamargo/Getty Images for Viktor&Rolf Fragrances
Working the Super Bowl comes with a hefty price tag — just ask Allison Kaye, the celebrity makeup artist who works with wives and girlfriends of athletes across sports leagues, including the NFL.
Kaye is headed to New Orleans for this year’s Super Bowl between the Kansas City Chiefs and Philadelphia Eagles on Sunday, February 9, and she has already racked up thousands of dollars in spending to prepare for the biggest sporting event of the year.
The makeup artist broke down her expenses in an Instagram Reel posted on Thursday, January 30, two weeks before she will help Chiefs and Eagles WAGs get ready for the big game.
“Here’s how much money I’ve spent so far and we’re not even there yet,” she began. “I booked flights for me and my assistant. The total was $1,511. My hotel for five nights is $4,774. So if you’re good at math, just between flights and hotels, I’ve already charged up $6,285.”
The Super Bowl is about more than the game itself. The week before is a media circus, and as fans, brands and executives descend on the host city, parties and events run seemingly 24/7.
“Last year, I spent $400 on Ubers, but I walked most of the places I went,” Kaye continued. “Now that my body’s another year older, I just do not plan on doing that. I think my expenses on Ubers are going to be double. $800.”
She added,”Last year, I spent $518 on food and my assistant and I only ate one meal a day. I think I’m going to assume $900 on food this time.”
Kaye said she will update her followers after the Super Bowl with a grand total of her expenses but she thinks she is “going to spend $7,985.”
With the Chiefs in the Super Bowl for the third straight year, Kaye might have an additional client to tend to, apart from the NFL WAGs. She works with Travis and Jason Kelce’s mom, Donna Kelce, and told People in December 2024 that she is “the most down-to-earth person ever.”
“I definitely let her know that I will be at the Super Bowl,” Kaye said at the time. “So if the Chiefs were to make it to the Super Bowl, I would hope that I would have another opportunity to do her makeup there in New Orleans!”
Kaye will certainly try to keep busy as she offsets the cost of joining the fray in New Orleans. But if she hopes to catch the game at the historic Caesars Superdome, the cheapest single ticket was $3,830, per SeatGeek, as of Friday evening.
Super Bowl LIX airs on Fox Sunday, February 9 starting at 6:30 pm. ET
