Meta’s Reality Labs is expanding its lineup of AI smart glasses with a new pair of Oakley-branded spectacles targeted at athletes, according to Bloomberg’s Mark Gurman.
Bloomberg reports the new smart glasses, with which Meta seeks to capitalize on the Ray-Ban Meta’s success, will be based on Oakley’s Sphaera glasses and will shift the camera toward the center of the glasses frame.
It seems Meta wants to tap into Oakley’s cult-like following among various athlete groups, including cyclists, runners, and rowers. This could help popularize smart glasses with more mainstream consumers.
Beyond new glasses, Meta is also exploring a wide range of AI-powered devices, including camera-equipped earbuds and a smart watch. The company is also developing a $1,000 pair of smart glasses based on the Ray-Ban Meta’s design, with an AR display projected on the bottom portion of the right lens, according to the report.
