As one of Australia’s most iconic real estate brand approaches its centenary in 2028, the company has unveiled a modernised identity, including a refreshed logo, updated tri-colour flag, and the introduction of ‘The Difference’ brand platform.
“With this reset and launch of The Difference brand platform, there is no better time for an agent to join our iconic group,” said LJ Hooker Group General Manager Marketing Stephan Gervois.
He explained the reset is designed to make the brand stand out in an industry where many agencies blend into one.
“Consumers say they can’t tell the difference between the competing real estate brands.
“They all blur into one and none of them have any unique identifiers. This is where we can be different; we can make it easier for them to choose LJ Hooker.”
Beyond the updated look, new agents joining LJ Hooker will gain access to an extensive range of resources to elevate their professional presence.
“New agents will get instant, almost total brand awareness from consumers, access to fresh, best-in-class customisable marketing materials, the ability to save time and money by using the Accelr8 portal, and the opportunity to learn from your peers and experts through LJ Hooker’s 24/7 online training system,” said Mr Gervois.
“This is representative of the enormous investment LJ Hooker is making in its brand and its network, and we do it all to maximise our agents’ success potential.”
LJ Hooker’s consumer research found that the top four factors influencing vendor decisions are the quality of sales presentation materials (81%), property marketing stock (79%), and signage (70%), alongside reviews, ratings, and testimonials (69%).
By enhancing its brand assets, LJ Hooker aims to help its agents stand out in a highly competitive market, making it easier to secure listings and build strong relationships with clients.
Lindsey Burne, Director of LJ Hooker Dickson in Canberra, played a key role in shaping the reset and believes it will create new opportunities for agents.
“The Australian real estate industry is extremely competitive, but this reset gives us a unique opportunity to create a lasting impression on the market.”
She said the rebrand enables agents to align their personal brand with their local market while benefiting from the national strength of LJ Hooker.
“LJ Hooker’s brand reset is truly an agent-first platform. Through this new direction, LJ Hooker salespeople and property managers can service their clients’ needs while also being able to create a unique identity aligned to their particular market, making them a local expert supported by an established and iconic brand.”
