Looking for some spring and summer 2024 wardrobe inspiration? Look no further than this season’s fashion campaigns, filled with enough warm weather clothing to dress you for even the wildest of weather forecasts. And, of course, the products are just one small part of a good campaign. There’s also the star power involved, the art direction, the photography, all coming together to bring images to life. It takes a lot of work to build a world around a brand (especially one that will have you dreaming of a vacation to the Amalfi coast or South of France even when you’re at home on the couch). Already, many labels have succeeded in the task—like Balenciaga, which brought us into the warmth of a Parisian apartment for its Michelle Yeoh-fronted campaign. Or 3.1 Phillip Lim, which released on November 9 its first campaign in years, starring a diverse group of models in sleek, unapologetic shots. This is just the beginning, so check back here often as we track the latest surprise stars and eye-catching images of the season.
Bottega Veneta
There’s nothing quite like a truly organic partnership—which is why Jacob Elordi being crowned Bottega Veneta’s newest global ambassador feels so refreshing. Both fashion fans and the chronically online are likely aware of Elordi’s love affair with the Italian luxury brand’s accessories, since the actor has been photographed numerous times toting around his Andiamo bag. He has also worn the brand on many occasions, while promoting his myriad projects, including Priscilla. Now, he has officially joined the team, and this little bunny can enjoy all the woven leather he may ever desire.
Calvin Klein
Jennie is ushering in the summer season with a new campaign for Calvin Klein, featuring the K-pop star in a simple and sleek all-white look. The ensemble comes from CK’s Monochromatic Summer collection, a range of apparel and underwear designed in shades of white for easy styling. So whether you’re a bride-to-be or just someone who is always on the search for the perfect summer jeans, Jennie (and Calvin) has the solution for you.
Burberry
Childhood nostalgia mixed with some home-grown British elegance are the ingredients that blend together to create Burberry’s Rocking Horse Bag. A new campaign, starring brand ambassadors Jun Ji-Hyun and Tang Wei and models Lily Donaldson and Nora Attal show off the accessory in simple shots with stark backgrounds, keeping the focus on the product. Inspiration for the bag comes from the equestrian world, as well as the children’s toy from which it gets its name, with rein-inspired straps and a curved shape reminiscent of a saddle. The fastening of the bag has been updated, with a circular buckle that pivots into place to form a lowercase “b,” a new, subtle house motif.
Rosalía x Lady Dior
There were several signs that Rosalía might be headed to the house of Dior—most recently her elegant haute couture look, designed by Maria Grazia Chiuri, that landed her on every Met Gala best-dressed list. On May 15, the storied maison made things official with the Spanish superstar naming her a global ambassador and face of its iconic Lady Dior bag—the accessory named for Princess Diana and carried by generations of legendary women.
Louis Vuitton Core Values
Seventeen years ago, Louis Vuitton launched its Core Values campaign as a testament to and celebration of the house’s legacy in travel. Past campaigns featured the likes of Angelina Jolie, Bono, Sean Connery and Francis Ford Coppola. For its grand 2024 return, the maison tapped none other than esteemed tennis champions Roger Federer and Rafael Nadal who ascended Italy’s Dolomites together. Photographing their journey was another legend, Annie Leibovitz.
“I know how many important icons have been part of this campaign, so for me personally, being part of it is something that I am very proud of, “Nadal said in a statement. “Especially sharing it with Roger—he has been my biggest rival and now a close friend today.
SKIMS x WNBA
In October, SKIMS announced its official partnership with the NBA, WNBA, and US Basketball. Now, the underwear brand has launched its first campaign with the WNBA, featuring league stars like three-time champion Candace Parker and All-Stars Kelsey Plum and Skylar Diggins-Smith. As cultural awareness of the WNBA is growing (thanks, Caitlin Clark and Angel Reese), it makes sense for SKIMS to capitalize on the moment. “Our brand DNA is rooted in inclusivity, representation and women’s empowerment, which are values shared with the WNBA,” SKIMS founder Kim Kardashian said in a release. “We are honored to be the Official Underwear Partner of the league and look forward to continuing our work together throughout the season.”
SKIMS x WNBA
Los Angeles Sparks rookie and second-overall draft pick Cameron Brink also made her modeling debut in the campaign. “My fans know how much I love fashion. SKIMS has been an underwear staple in my wardrobe for years,” Brink said. “I’m really grateful to be included in this lineup of players, especially with the greats who I have looked up to for so long.”
Willy Chavarria
Willy Chavarria has made the casting of his runway shows just as integral to his eponymous brand as the clothing itself. For the past few seasons, the designer has boasted some of the most diverse presentations at New York Fashion Week, often employing friends, family, and people he meets on the street as proof that his designs are truly for everyone. This ethos was at play for Chavarria’s spring/summer 2024 campaign (his first ever), which placed model Joan Smalls and actress Indya Moore in the center of Harlem, among a diverse and realistic array of companions.
Willy Chavarria
The photos pay homage to the New York City neighborhood, and the influence Harlem—as well as Latin American culture and style—has had on fashion. Styled by Carlos Nazario and shot by Luis Alberto Rodriguez, the resulting images are just as much pieces of fashion history as they are promotional material for the brand. “The gentle hand of personal elegance is what we wanted to convey,” Chavarria told W. The photos evoke an authentically vintage feeling while still maintaining a modern integrity—so much so that perusing these images feels like you’re flipping through an old photo album of your most fabulous relatives from days of yore.
Roger Vivier
Laura Dern has boarded the Vivier Express. The Palm Royale and Jurassic Park actress is the star of the luxury accessories house Roger Vivier’s latest campaign, featuring images from a series titled “Travelling Icons”—which is part of a new short film series made by creative director Ghaerardo Felloni. In this installment, Felloni’s muse Dern poses on the kind of train one might find in a Wes Anderson film. Wearing a brown leather trench and demure kitten heels, the actress holds the brand’s Viv Choc bag in prominent view.
Roger Vivier
A handful of Felloni’s muses will feature in subsequent episodes of the “Travelling Icons” series. But Dern’s episode was the big debut—the actress even celebrated the collaboration with a swanky party at Casa Cipriani in New York City in late April.
Lacoste
Lacoste’s new campaign features many stars of both the screen and the court—but it’s really the French brand’s iconic crocodile logo that takes center stage. Titled “Play Big,” the images, shot by Willy Vanderperre, celebrate the fashion-sport vision of Lacoste, while also adding an artistic tilt to the mix. International contemporary artists Imruh Asha and Ibby Njoya worked with Lacoste to construct a multimaterial 3-D crocodile chomping down on each and every well-dressed famous face it encounters.
Lacoste
Tennis stars Venus Williams and Novak Djokovic represent the athletic contingent, an important piece of Lacoste’s brand image. The creative set, meanwhile, is made up of names like French actor Pierre Niney and South Korean singer and actor Jeon Somi. All the stars stand tall against the crocodile in their monochrome looks, projecting strength and style—an intersection where Lacoste comfortably sits.
Balenciaga
We didn’t need more proof that the aughts are officially back—but Balenciaga just provided some in the best, most nostalgic way. The brand is officially relaunching its Le City, the bag that had the culture in a chokehold for years following its launch in 2001 under former Balenciaga creative director Nicolas Ghesquière. Now, Demna has brought it back, and enlisted one of its previous fans to star in the shoot: Kate Moss. Twenty years ago, the model was known to tote her Le City around everywhere. Now, she’s starring in the Mario Sorrenti-shot campaign for its relaunch alongside model Mona Tougaard, actress and singer Yang Chaoyue, and K-Pop star Juyeon.
Balenciaga
Le City’s new look features a mix of details from the archival City styles, with an updated, more sustainable approach to production. That design is on display in the campaign’s simple and straightforward black-and-white images, showing off the leather-strung zipper pulls and rivets we’ve come to associate with the City. Of course, what the campaign can’t show is the nine colorways in which the bag is now offered, including yellow, green, light purple, and silver.
Ralph Lauren
While Beyoncé and Bella Hadid have us gathering our lassos and spurs right about now for a cowboy summer, Ralph Lauren is making us rethink those plans with its new Only Polo campaign for spring 2024. Instead, they’re placing prep on the table, as Ralph Lauren is wont to do, with a set of images that embrace color, stripes, and summer suiting.
Ralph Lauren
Set on the beach, the images, shot by Dan Martensen, tell the story of the Art of Escape, of that weekend you can get out of the city and enjoy some time away with friends and family. Striped cotton pants and tees are free and easy, while tuxedo jackets and satin slips suggest options for a night out. It’s classics reimagined, in a way that feels nostalgic, but also completely modern, a visual testament to the timelessness of Ralph Lauren.
Prada
The exploration of craft anchors the story of Prada’s latest campaign, which centers the brand’s Prada Galleria bag and stars friend of the house, Scarlett Johansson. Film and images captured by The Zone of Interest director Jonathan Glazer depict the dichotomy between an actor’s work and real life, their art vs. their reality. The film begins with a black-and-white Johansson reciting Shakespeare, finding her way around the words as she transforms into the necessary character. When she’s done, she heads off into the streets of New York City, her studded, taupe Galleria bag tucked safely in the crook of her arm. No matter what version of herself she’s embracing at the moment, it’s the craft—of acting and leather goods—to which Johansson is drawn.
Maison Kitsuné
Maison Kitsuné is really embracing its logo for its latest collection, placing the celebrated fox center stage for a feminine, pastel-heavy capsule called Baby Fox. Depicted in sweet pinks and buttery yellows to match the colorful pieces in the collection, the embroidered fox jumps from baby tanks to demure cardigans. All these items look even sweeter on the campaign’s star, K-pop icon Jennie Kim. The images, which were shot in Korea by photographer Jongha Park, depict Kim lounging in a perfectly oversize button-down and showing off a cerulean quarter-zip. There’s a flirtatious flair to the photos that fits perfectly within the ethos of the Baby Fox collection.
Chanel
Chanel’s latest campaign is an ode to cinema, to the French seaside town of Deauville, and, of course, to the classic Chanel handbag. But one cannot pay tribute to cinema without some iconic actors. Luckily for Chanel, they have Penelope Cruz on hand as a brand ambassador. This time, the actress is joined by Brad Pitt in a one-minute-long love story as the couple enjoys some time in Deauville. They walk on the beach, grab a bite to eat—just a man, a woman, and a Chanel bag.
Chanel
The short film was inspired by Claude Lelouch’s 1966 film, A Man and A Woman, a favorite of house creative director Virginie Viard’s. In the Chanel take, Cruz asks the question uttered by Jean-Louis Trintignant in the original, “Do you have any rooms available?” We don’t get to hear the response, but one can imagine Cruz and Pitt’s characters are granted a stay at the resort in Deauville. After dinner, they head upstairs—with no luggage to speak of except that Chanel bag. The accessory was actually featured in Lelouch’s film as well, brought on set by Anouk Aimée herself—another thread in the ever-strengthening connection between Chanel and cinema.
Ami
Fran Drescher is a born leader. She can lead a hit ’90s sitcom, a union strike to victory as the president of the SAG-AFTRA, and now, she’s heading up the spring/summer 2024 campaign for French ready-to-wear label Ami. Drescher is ditching her colorful miniskirts from her days as the Flashing Girl from Flushing on The Nanny for a black coat and green, double-breasted suit—but is making the same impact nonetheless. The campaign images, shot by Vitali Gelwich, show the actress out and about Paris, specifically near Ami’s headquarters in Place des Victoires. She brings color to the streets with her bright smile and pistachio look, while providing classic elegance in the all-black ensemble, touting the brand’s revisited Voulez-Vous bags for all to see.
Burberry
Burberry left its hometown of London for a bit of a vacation to Jamaica for the brand’s summer 2024 campaign. The label, which is known for its outerwear and classic check motif—devices that play beautifully against the gray skies of the U.K.—adopted a sense of lightness to fit into the shoot’s Caribbean locale. Still, Burberry classics were at play, in the form of reimagined trench coats, the brand’s knight logo, and even the subtle inclusion of that check print on a tank top. Elsewhere, English-garden flowers bloomed on bandeau-style tops and skirts, adding a new element to the old Burberry.
Burberry
“Shooting our summer campaign in Jamaica was an obvious choice as we celebrate the rich culture and influences that make up Britishness today,” creative director Daniel Lee said in a statement about the campaign, which was shot by Tyrone Lebon. “My youth in Northern England and adulthood in London has been surrounded by creativity and diversity—our biggest pride in modern Britain.”
Phoebe Philo
Does anyone make more sense as the first celebrity ambassador of Phoebe Philo other than professionally trained, Academy Award-nominated actor Sandra Hüller? We think not. The brand released its second edit—60 new styles across all categories including clothing, accessories, and leather goods—as well as its first campaign with Hüller as the face. The simple, pared-back images fit squarely into the world Philo has built since the launch of her eponymous brand. Meanwhile Hüller—with her slicked-back hair, no-makeup face, and confident elegance—fits right into that vision seamlessly.
Heaven By Marc Jacobs
Marc Jacobs has chosen his newest slate of muses for his subculture-heavy alternative line, Heaven. This time, it’s all about music’s ‘It’ Girls—both of today and the last two or so decades. Solange Knowles leads the pack of this particular campaign, which also features Ice Spice, Grimes, and Paramore’s Hayley Williams. There’s something for everyone here, whether you prefer a bit more soul, rap, alt-rock, or electronic beats.
Heaven By Marc Jacobs
Each set of images—all shot by Zamar Velez—illustrates a vignette for the particular starring muse. There’s Solange, who’s seen standing on a bridge overlooking a busy highway, cars going by in the form of streaking lights. She stares down the camera in a nylon tank that’s buckled across her chest. Ice, meanwhile, is in a field, a cotton candy sky above matching her graphic baby tee and the Sandy Liang x Heaven bag slung over her shoulder. Grimes and Williams, then, are given the all-important task of modeling the brand’s popular Kiki boots, on a tire swing and inside an empty heart-shaped tub, respectively.
Calvin Klein
Calvin Klein may have stepped out into the streets of New York City for its recent campaign with Kendall Jenner, but the brand is returning to its comfort zone for the next phase of its spring 2024 campaign. Once again shot by Mert Alas, the new ads are rendered in black and white, in classic CK fashion, set in the studio, as well as a book-filled apartment. Blackpink’s Jennie stars in the images, which feature some of Calvin Klein’s best underwear and denim.
Calvin Klein
Per usual, the clothes are simple and classic. Jennie shows off a bralette and boy shorts in front of a reflected city skyline and lounges on a couch in a black lace bra and underwear. Another shot finds her standing on a bed, looking like she’s about to request the DJ play “Texas Hold ‘Em” in cowboy boots, a white tank, and a belted white miniskirt.
Balmain
While some might balk at the constant invoking of Miranda Priestly’s famous “florals for spring” takedown 18 years after The Devil Wears Prada first hit theaters, Olivier Rousteing embraced the line for his flower-focused spring 2024 collection for Balmain. “We were determined to continue pulling out all the stops, as we wholeheartedly embraced the joy, femininity, and exuberance of the rose,” the designer said. Of course, the championing of such themes had to continue into the collection’s campaign, so Rousteing enlisted photographer Rafael Pavarotti and supermodel Gisele Bündchen to highlight the spring florals and bring the craftsmanship of the pieces to life. (It helps, of course, that Bündchen herself had a bit part in the 2006 cult classic film as a fellow editor at Runway magazine.)
Balmain
Pavarotti’s shots have a ’90s tilt, displaying Bündchen on contrasting, monochrome backgrounds, letting the colors of the clothes pop against sky blue, buttery yellow, and dusty pink backgrounds. While showing off the rose-covered dresses, Bündchen also displays Balmain’s new Jolie Madame bag, a midcentury-inspired accessory that evokes the house founder and his postwar innovation. Taken in together—with the eye-catching colors, Bündchen’s modeling chops, and a brand new accessory—the campaign argues that florals for spring can, in fact, be groundbreaking.
Alexander McQueen
We finally have our first look at Seán McGirr’s Alexander McQueen, just four months after it was announced that the Irish designer would take over as the new creative director of the brand. A series of images set in the woods star longtime friends of the house, Debra Shaw and Frankie Rayder. The photos, shot by Tommy Malekoff, show the models frolicking about in some of McGirr’s designs, silver skull masks covering their faces.
Alexander McQueen
Shaw shows off a dress made of broken glass and a tartan mini, while Rayder is seen in fur boots and a power suit. Clearly, McGirr is pulling from some classic McQueen codes with his first collection, but we will have to wait until his debut at Paris Fashion Week next month before we really get to see where he will take the brand.
Marc Jacobs
Marc Jacobs (the brand) is entering middle age with a splash. In honor of its 40th birthday, the New York-based brand will be celebrating all year long with a series of special collaborations designed and curated by friends of the house. Those friends were brought together and photographed by Nick Newbold, providing a glimpse at who will be reinterpreting pieces from the brand’s vast archive. Sofia Coppola, Takashi Murakami, Anna Sui, and Pat McGrath are among those who will engage in the collaborations, which will begin to be unveiled in February, continuing throughout the year.
Loewe
American artist Lynda Benglis was the inspiration for Jonathan Anderson’s spring/summer 2024 collection—and the designer’s reverence for the sculptor has now made its way to the campaign. Brand ambassadors, Taylor Russell, Yang Mi, and the newly appointed Lim Ji-Yeon star in a set of images paying homage to Benglis while showing off Anderson’s designs and sculptural jewelry pieces created by Benglis herself.
Loewe
A series of images taken by David Sims shows the three women recreating some of Benglis’s iconic photographs. In one shot, Russell sits on a stool, holding a feather mask, a reference to a similar photo of Benglis from 1975. Others depict the daily life of an artist: working in the studio, enjoying personal time, pondering a finished piece. While the photos tell a story, they are still straightforward, allowing the focus to remain on Anderson’s creations. Textured knits and draped dresses are on display, as are some of Bengli’s original works of art. The connection between the twisted sculptures and Anderson’s own creations is clear in photos that place them side-by-side.
Mejuri
Regina George may have banned gold hoops back in 2004, but it’s 2024 now, and even a queen bee can recognize her mistakes. Mejuri’s latest campaign stars the modern Regina, Reneé Rapp, wearing enough pairs of gold hoops to exile her from the lunch table for the rest of the school year. But just like Mean Girls, hoops are getting an update thanks to Mejuri. The new styles are on display in photos shot by Cass Bird as Rapp shows off a variety of enviable earscapes featuring triangular, diamond-encrusted, and U-shaped styles.
Mejuri
The campaign acts as a visual diary for a day in Rapp’s life. Close-up shots show her getting ready, a towel still wrapped around her head, taking a subway, and enjoying a night out in the city. In every photo, Rapp’s earrings are on display.
“Jewelry is a large part of my personal style; incorporating dainty pieces with masculine-leaning outfits, or bold aggressive rings with feminine skirts,” Rapp said of the campaign. “It’s all about balance. I’ve been wearing their jewelry for years, so it feels very full-circle to be a part of this campaign. What I put on my body represents me and who I am.”
Miu Miu
Was Miuccia Prada blasting Miley Cyrus while working on Miu Miu’s spring/summer 2024 collection? The brand’s latest campaign, Endless Summer, nods to the singer’s most recent album—in name, at least. When it comes to the clothes, however, the looks couldn’t be further from Ms. Cyrus’s personal style. Low-waist pants, casual polos, and suede coats clothe Miu Miu regulars like Emma Corrin, Demi Singleton, and Cailee Spaeny in the images shot by by Zoë Ghertner.
Miu Miu
Mrs. Prada is known to create characters within the Miu Miu universe, and spring 2023 was no different. The narrative behind this collection in particular stems from the design: while the dual shots may be set in an undefined white space, the story arrives by way of the wardrobe and models. Corrin looks to be a casual student, enjoying a moment in the sun before running off to class. Spaeny, meanwhile, is a woman with a secret—and a bag that looks like it’s about to spill it. This is functional clothing shown mid use, with simple styling that places the pieces in the real world. But the clothing itself is not simple. Details emerge in subtle ways—in cotton drill tailoring, distressed materials, and worn-in leather.
Givenchy
For the second season in a row, Amelia Gray is the face of Givenchy’s campaign, this time lending her model chops to the brand’s spring 2024 collection. While the holiday campaign was all about festivity and glamour, this time Givenchy is embracing the pure and minimal, shooting Gray on a simple backdrop of white drapery. Shot by Kacper Kasprzyk, the images place an emphasis on tailoring; Gray shows off crisp overcoats and precise mini skirts in the images. If those looks epitomize the Givenchy girl during the day, dark romantic pieces like a black lace gown and a floral slip introduce her at night.
Givenchy
Of course, accessories are also on display, including a new version of the brand’s Voyou bag in three different iterations. The handbag is shown embellished with oversize, silver buckles, while the Voyou chain is decorated with a gradient-link chain. And it wouldn’t be a Givenchy campaign without the brand’s popular Shark Lock boots, seen in an over-the-knee variety with gold hardware—a new style for the “It” girls to covet.
Balenciaga
For the fashion-obsessed, the closet is a sacred space, which makes it a fitting setting for Balenciaga’s latest campaign. Shot by Inez & Vinoodh, the images place Nicola Peltz, Patricia Field, Paloma Elsesser, and more stars in pristine closets replete with plenty of shelving for all their Balenciaga wares. Newly appointed brand ambassador Kim Kardashian is in the fold as well, but followers of the reality star will recognize her campaign backdrop as her very own closet, making it even more covetable than the other fictionalized options.
Balenciaga
While the brand’s classic shapes like Le Cagole and the Hourglass are displayed atop the stuffed shelves, the real star of the campaign is Balenciaga’s Le City Bag. The design first launched in 2000 as the Motorcycle City Bag and became a cult classic, seen on the arms of the day’s “It” girls like Kate Moss and Nicole Richie. The 2024 version is a new take made out of Arena leather. Still, Le City takes many cues from the original design, and the studs, laced zipper pulls, and lacquered leather handles we’ve come to love still remain.
Marc Jacobs
Marc Jacobs’s spring 2024 campaign is all about history. The brand is celebrating 40 years by gathering friends of the house from the past decades in a series of images shot by Juergan Teller, a frequent collaborator of Jacobs’s since 1998. The images, which feature everyone from Cindy Sherman to Lila Moss, were shot around the Marc Jacobs corporate offices in SoHo, New York, placing them within the ever-growing lore of the Marc Jacobs label.
Marc Jacobs
In classic Teller fashion, the images are raw—and for that reason, relatable. They could be pictures of anyone walking down the street, carrying their Marc Jacobs Tote bag to work. But wait—that’s Jacobs himself. While there are big faces in the campaign, like Dakota Fanning and FKA Twigs, the focus is on the ready-to-wear and accessories—iconic pieces that have defined the Marc Jacobs brand for years, like the Sack bag, the Tote bag, the Snapshot, and of course, the Kiki boot.
Skims
Lana Del Rey is the latest celebrity to step into the world of Skims, nabbing a starring role in the brand’s lace-covered Valentine’s Day campaign. The singer, who was recently announced as a Coachella headliner, transforms for each of the three images, shot by Nadia Lee Cohen. In the first photo, we see a woman unlucky in love, dressed in a satin slipdress, seemingly in mourning as she’s been stabbed through the heart by Cupid’s arrow. The second image evokes more of a coquette aesthetic, placing Del Rey in baby pink, surrounded by Choupette-like cats. Finally, we see Del Rey as the prize, the contents of the big box of chocolate you open on February 14, dressed in powder blue lingerie with opera gloves to match.
Skims
“I’ve been a big fan of Skims since the beginning, so being featured in their Valentine’s campaign is so exciting,” Del Rey said in a statement. “Their collection is so pretty and dreamy, which made collaborating with Nadia Lee Cohen on the creative so fun.” Don’t be surprised if you see Del Rey wearing that slipdress on the Grammys red carpet next month.
Alo Yoga
Jisoo is trading in her usual Dior digs for something a little more cozy. The Blackpink star has been announced as the new face of Alo Yoga’s spring 2024 campaign. It’s a natural fit, as Jisoo seems to be a fan of the fashion and lifestyle brand, often wearing their pieces at the airport and during stage rehearsals. Now, she stars in a stylized campaign, showing off some of Alo’s core styles in their newest colorways for spring.
Alo Yoga
“This partnership with Alo felt like the perfect match because my health and wellness has always been a priority for me,” Jisoo said in a statement. “I love to move whenever I have the time, especially with yoga and pilates.”
In the images, we see Jisoo leaning up against a white-out window in a pink leggings and bra set. Another photo is more active, placing the K-pop star against a blue sky in a black crop top and white sweatsuit set, like she’s about to break out into a jog at any minute. More sartorial products come in the form of a quilted white winter coat with a matching miniskirt. But all of the images have a simplicity in common, keeping the focus on the stars—Jisoo and the clothes.
Prada
Prada is doubling down on its ever-popular Re-Nylon pieces—enlisting not only big names in acting, but also activism, for its newest campaign to emphasize the collection’s connection to sustainability. Images shot by Willy Vanderperre place Emma Watson and Benedict Cumberbatch amid the environment Prada is working with UNESCO to preserve: the ocean.
The campaign is about the clothes and accessories, yes, but also the message: Text below the images states that 1 percent of the proceeds from the collection will go toward the educational program Sea Beyond, which Prada Group and UNESCO launched back in 2019. In addition, Prada has switched from using virgin nylon to a regenerated nylon called ECONYL (made of plastic collected from the ocean and landfills), as well as textile fiber waste; ECONYL can be continuously recycled to reproduce high-quality material. All together, the collection embraces a contemporary idea of luxury—where nylon is just as coveted as exotic leathers, and the environment takes priority over all else.
Frame
Gisele Bündchen returns for the second season in a row as the face of Frame, teaming up with the California fashion brand in images taken by its cofounder and creative director, Erik Torstensson. This time, the resulting photos are pared back, depicting a more intimate relationship with the Frame woman. We see the model barefoot in a bedroom, wearing nothing but jeans and a white bralette or tank top, playfully rolling around on her bed and the floor before it.
Frame
“The Frame woman is a multihyphenate herself; she doesn’t want to think too hard about her look whether she is on- or off-duty,” Torstensson said about the new campaign and collection. “She is effortless, elegant, and wears her clothes with an enviable air of insouciance. This campaign is a celebration of that attitude and lifestyle.”
Loewe
After a feature in Loewe’s fall 2024 campaign last year, Jamie Dornan joins the brand in a more permanent role as its newest global ambassador, starring alongside label regular Omar Apollo in new images for the spring 2024 campaign. Shot by David Sims, the photos highlight both of the men’s respective talents, depicting Dornan as though he’s at an audition, sitting in a leather chair, anxiously awaiting a new role. Apollo, for his part, is seen on stage, expressing himself into a microphone. Another photo finds the singer in deep thought at a wooden table, while a third breaks the monotony of everyday life—placing Apollo in a glittering room, emerging from a nondescript shape on the wall.
Loewe
Of course, in all of these images, creative director Jonathan Anderson’s clothing and accessories are on full display. The Puzzle Fold tote and bag are seen in the hands of both men. Dornan wears bright knits and crystal-covered boots, while Apollo doubles down on the sparkle in a completely embellished look composed of glimmering jeans and a sweater set—an ensemble fit for an on-stage performance.
Saint Laurent
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On January 8, Saint Laurent designer Anthony Vaccarello posted a photograph on his personal Instagram account of the musical legend Diana Ross—who looks to be the next face of the French house. The designer captioned the picture “Saint Laurent • Spring 24 Diana Ross,” suggesting that Ross, 79, is the star of the label’s spring 2024 campaign. Ross’s history with the brand goes back decades (she was friends with founder Yves Saint Laurent himself, and often wears YSL on red carpets of both yesteryear and today), making this collaboration even more significant. In the ads, Ross wears a black long-sleeve dress whose off-the-shoulder silhouette meets a V of fabric around her neck—a look that calls to Saint Laurent’s spring 2024 runway, where the best of its archives was on full display.
Calvin Klein
Harris Dickinson may be winning the race for the Internet’s first boyfriend of 2024, but it’s his fellow The Iron Claw star, Jeremy Allen White, a veteran in the position, who got the coveted first Calvin Klein campaign of the year. In images shot by Mert Alas, Allen shows off his toned abs and tighty-whities in classic CK images. Set in his hometown of New York City, the actor models before the skyline, but it’s safe to say no one is paying attention to the iconic buildings behind him.
Calvin Klein
In addition to Calvin Klein’s iconic styles, Allen also shows off some updated designs from the brand’s 2024 men’s underwear collection, featuring new logo treatments and materials. Still, minimalism is at the heart of both the products and campaign, per usual. Because of that, Allen remains the sole focus as he snacks on an apple, lounges on a burnt orange corduroy couch, or stares the camera down as he pulls up his jeans, as if he’s been unexpectedly caught in the moment.
Proenza Schouler
After proving her sartorial chops back in September with a fashion month of front rows, Pamela Anderson is entering a new phase in her ongoing style journey—a starring spot in a fashion campaign. And this is not just any campaign, but one for Proenza Schouler’s spring 2024 collection, a range of elevated basics and no-fuss, high-end clothing, which fits squarely into the aesthetic Anderson has been pushing lately. In images by Davit Giorgadze, the actress looks right at home in chic and streamlined yet still experimental pieces, her makeup-less face mugging for the camera.
Proenza Schouler
Proenza’s latest collection introduced some lightness into a brand often known for their heavier suiting. Jack McCollough and Lazaro Hernandez embraced their art school background for spring 2024—and some of the best results are on display in the campaign: faux waistbands, denim acid washed within an inch of its life, market bag dresses. Also front and center is a new symbol for the brand, a monogram composed of two abstract P’s that together form an S, featured in the campaign on a sweater wrapped around Anderson’s neck and forged into the metal of a belt buckle.
Chanel
Chanel and Blackpink’s Jennie have proven to a be a match made in heaven, so it’s no surprise the brand has once again tapped the pop star to lend her face to another campaign. This time, it’s not clothing, but jewelry on display in images that pair Jennie with fellow house ambassador Lucy Boynton and actress Amandla Stenberg. Close-up photography allows the trio to show off the latest Coco Crush designs, rendered in 18K white, yellow, and beige gold.
Chanel
Simple luxury seems to have been the inspiration for this latest collection, as rings, bracelets, and earrings in an argyle-like criss-cross pattern shine both with and without diamonds. In another image from the campaign, Jennie sits in front of some now-extinct technology—cassette tapes—scattered around her as she looks back at the camera, welcoming us into her Coco Crush world.
Vivienne Westwood
When it came to displaying Andreas Kronthaler’s spring 2024 collection for Vivienne Westwood—a reimagined tribute to the late designer’s private wardrobe—the inspiration came in the form of a still life. Kronthalers hoped to include display dummies in the images, and went on a search to find the factories in which they’re produced—leading him to one of the last in England, located in East London. From there, he gathered models, including Naomi Campbell, photographer Juergen Teller, and the rest of the crew to shoot the campaign inside the workplace. The result is a stripped-down display of factory life, which pulls the more industrial aesthetics out of Kronthaler’s designs.
Vivienne Westwood
A blonde Campbell poses in a corseted white dress in front of a mundane backdrop, sharing the moment with two limbless mannequins. Elsewhere, models hold onto the backsides of torso-less dummies, grasping for support in their towering platforms. In case the notable silhouettes of Westwood’s work weren’t enough, identification comes from haphazardly drawn-on initials and symbols in standout bright colors added like an afterthought—an “AK” for Kronthaler, and Westwood’s famous orb logo.
Prada
Prada is reevaluating priorities for the spring 2024 season, doing away with the “invented narratives and advertised lifestyles” of modern times and focusing instead simply on the clothes—and the use of runway shows as living processions. The models of the spring presentation reappear, this time in portraits by Willy Vanderperre. Simple yet effective, the images display the models in photos that could have been taken moments after they stepped off the catwalk. And while individually, each one features a new face and design, together they create a larger body of work, encapsulating the collective nature of fashion.
Elsewhere, for the men’s collection, the female models are replaced by male actors, specifically Harris Dickinson, Kelvin Harrison Jr., and Troye Sivan. Not in character this time, the men portray themselves—albeit taller, well-dressed versions of themselves.
Prada
Dickinson, who is enjoying a moment thanks to his role in The Iron Claw, ditches his long ’70s cut for a buzzed look, showing off a double-breasted coat, his body tilted ever-so-slightly toward the viewer. Sivan, meanwhile, isn’t afraid to get close to the camera—and as a result, a grommet-filled sweater becomes merely a backdrop in an intimate, black-and-white portrait.
Bottega Veneta
A day after Bottega Veneta debuted their unique pre-spring campaign starring A$AP Rocky in a set of staged paparazzi shots, Kendall Jenner joined in on the fun. Like Rocky, Jenner has been getting papped in Matthieu Blazy’s designs for weeks, and we’ve been taking notice. A trip to the gas station or a stop by the celebrity-endorsed West Hollywood restaurant Sushi Park resulted in a myriad of headlines about the model’s street style. All along though, we were looking at well-curated looks, designed to catch the paparazzi’s—and the public’s—attention.
Bottega Veneta
Even Jenner’s Doberman Pinscher, Pyro, got in on the fun, getting a walk by the trench-clad model in images that are now part of the campaign. The creative approach has been a fun spin on paparazzi culture, though we’ll be more dubious next time we see some street style looks that seem just a little too good to be true.
Bottega Veneta
Bottega Veneta took a different tack for its pre-spring campaign, co-opting recent paparazzi shots of A$AP Rocky in Matthieu Blazy’s latest designs to create an authentic take on what’s usual heavily staged. The rapper, who has long been known for his street style, has been looking extra sharp recently—and it’s no coincidence. Rocky has been stepping out in Bottega’s latest collection over the last few months, and the brand is now using the resulting paparazzi shots to show off the new designs. The campaign, called “Readymade,” features images sourced from Getty and Backgrid, with the Bottega logo placed on top to turn them from candid shots to a high fashion image.
Bottega Veneta
“Throughout history, there has always been a funny relationship between photographers and celebrities,” Rocky wrote in a post about the campaign on Instagram. “There always seemed to be a disconnection between famous people and the photographers who follow and film them.” He mentioned celebrities who call paparazzi on themselves and those who “get confrontational with photographers”—but as for himself, he’s fine with the paparazzi, “as long as they post the good angles, of course.” It also helps when you’re dressed head to toe in covetable clothes.
Bottega Veneta
Rocky continued, explaining that he and the “creative minds at Bottega Veneta thought it would be genius” to bridge that gap through paparazzi shots of the rapper engaging in everyday tasks for the campaign. The images feature Rocky grabbing a coffee, taking a walk, and going for a run, all in Blazy’s pre-spring collection. “This serves less as a campaign and more as a creative trifecta brought to you by Bottega Veneta’s Matthieu Blazy, myself A$AP Rocky, and the talented tabloid photographers involved.”
Burberry
Burberry has embraced its roots for the brand’s new spring 2024 campaign, taking over London with the help of some of the U.K.’s biggest names. The images, shot by Tyrone Lebon, showcase Iris Law, Jessie Buckley, Rachel Weisz, King Krule, and more stars exploring the city—dressed in plaid, of course, but also some of the more whimsical pieces from Daniel Lee’s most recent collection.
Burberry
Burberry (and British) classics are on display in the form of trench coats, blanket capes, and bomber jackets. Weisz stands outside a stage door, leaning against a light post in contrasting green-and-black plaid, while Law bundles up in a cream quilted coat. It’s a celebration of the collection, yes, but also the city that Burberry has called its home since opening its first shop there in 1891.
Self-Portrait
Self-Portrait’s founder and creative director, Han Chong, has once again tapped his favorite face, Gigi Hadid, to star in the brand’s latest campaign, bringing the model back for the fourth time to show off looks from Chong’s resort 2024 collection. Once again set in Paris, this time, the campaign explores the city’s famous nightlife. Flash-heavy images by Tyrone Lebon show Hadid in a nondescript nightclub, lounging on a variety of velvet and leather couches in Chong’s various designs.
Self-Portrait
The clothes fit the setting perfectly—a brown strapless bodysuit and jeans shimmer with rhinestones while a cream, scoop-neck bouclé mini dress comes alive against the flash photography. The styling of the shoot is simple, with Hadid’s hair tied back, and no jewelry to be seen; the clothes provide all the glitz necessary.
Balenciaga
Balenciaga killed two birds with one stone by using the announcement of Michelle Yeoh as the brand’s newest ambassador to also reveal their spring 2024 campaign. The appointment of Yeoh isn’t a surprising one: the actress has long been a friend of the house, and often wears Balenciaga for her red carpet appearances. The ambassadorship, then, will move the relationship toward a more official capacity, while promising exciting things to come between Yeoh and Balenciaga in the future.
“I am thrilled to join Balenciaga as a brand ambassador,” Yeoh said in a statement. “For me, fashion is a form of art. It’s not just about a dress but about self-expression, how you feel in the dress, and the values you embody wearing it; it is a way to communicate my work and who I am to the world. Wearing Balenciaga makes me value the artistry and craftsmanship behind every piece. The brand embodies a sense of originality and relevance while always remaining true to its heritage as a couture atelier.”
Balenciaga
Yeoh’s first task as ambassador? Taking on a starring role in the brand’s spring 2024 campaign alongside fellow ambassador Krit Amnuaydechkorn, and friends of the house including Eva Herzigova, Soo Joo Park, and Khadim Sock. In the images, the models stand in a chic Parisian apartment before open windows welcoming them into the City of Light. They show off looks from Balenciaga’s recent collection, as well as some iconic bags like Le Cagole Sling, 24/7, and the Monaco.
3.1 Phillip Lim
For his first campaign in years, Phillip Lim kept it in the family—inviting three friends of the house into his Great Jones studio to star in his brand’s pre-spring 2024 campaign. Inspired by the theme of identity, Teddy Quinlivan, Eleanor Simon, and Ubikwist Magazine editor-in-chief Giannie Couji are front and center in these simplistic, yet powerful images.
3.1 Phillip Lim
Classics are at play in the form of trench coats and wide-leg jeans—but the real star of the show is the brand’s new “ID” bag. Couji shows off the design in silver, grasping it tight as a clutch and slinging it over her jean jacket as a crossbody. A rounded-square shape, the handbag features hardware modeled after vintage ID bracelets favored by Lim.
