Recruitment specialists Robert Walters conducted a survey of over 7,750 white-collar professionals, uncovering key insights into why employees are seeking to move and where they intend to go.
High rates of interstate migration
The survey revealed that more than half (54 per cent) of employees considering relocation are eyeing interstate moves within Australia.
The primary drivers for these decisions include higher salaries (48 per cent), better job opportunities (22 per cent), a lower cost of living (13 per cent), and an improved work-life balance (13 per cent).
“While major cities like Sydney and Melbourne offer attractive salaries, their high cost of living is prompting more people to consider cities like Brisbane and Perth,” said Robert Walters Australia and New Zealand CEO Shay Peters.
“These cities offer a more affordable lifestyle, better work-life balance, and the opportunity to live in less congested areas, making them compelling options for skilled talent.”
Economic pressures and strategic relocations
The rising cost of living and growing economic pressures have amplified the importance of location for employees.
“The decision of where to live is no longer just a matter of preference; it has become a strategic decision driven by financial pressures. Choosing a place where one can earn a competitive income without spending most of it on daily living expenses will be a pivotal factor in these moves,” said Mr Peters.
This sentiment is particularly reflected in the data, with almost half of respondents prioritising higher salaries as the key motivator for relocation.
The survey also highlights a concerning trend for New Zealand, where 42 per cent of workers are planning a move to Australia.
Conversely, only 2 per cent of Australian workers expressed interest in relocating to New Zealand.
This disparity presents challenges for the New Zealand job market while offering Australian businesses an opportunity to tap into a wider pool of talent.
“This shift presents a significant opportunity for Australian employers looking to fill skills gaps,” said Mr Peters.
“For businesses, expanding recruitment efforts to include both Australia and New Zealand as an integrated talent pool can provide access to a broader pool of skilled professionals.”
What this means for real estate agents
The real estate sector is also likely to feel the ripple effects of this workforce mobility.
As individuals and families seek to relocate for better job prospects and living conditions, the demand for interstate property transactions is expected to rise.
Agents who can cater to the needs of relocating clients, offering tailored advice, interstate expertise, and virtual services, will be well-placed to capitalise on this trend.
“Relocation is no longer just a strategy for personal growth; it’s becoming a vital part of how employees are navigating their careers,” said Mr Peters.
