How to Wear Bright Colors and Still Look Chic

Spring’s new sophistication eschews pastels in favor of ultra-saturated primary hues.

by Christina Holevas

Mona Tougaard wears a Valentino coat; Calzedonia tights; Prada shoes; stylist’s own gloves. Photographed by Rafael Pavarotti, styled by Katie Grand

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For the past few seasons, the fashion crowd has been seeing red — literally. Poppy hues have been popping up everywhere, from the Ferragamo runway to Zoe Kravitz’s lone sock. But has the shade hit over-saturation? If the masses are ready for another It color, the Spring 2024 collections had plenty of options to propose. Whether as a full look or in the form of punchy extras, designers didn’t shy away from a range of brights this spring. At Miu Miu, yellow leather pieces brought to mind a chic take on Paddington Bear, while at Tory Burch, a sleek look in full purple made us see the royal-coded color in a new light. At Ferragamo, Maximillian Davis took a break from his signature bright red to show looks in a clover-worthy kelly green. Bottega Veneta proposed flaming orange, while at Loewe, Jonathan Anderson captured cobalt in the form of an oversized knit. If you’re also feeling a bit color-curious this season, shop our edit of bright spring staples below.