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Tens of thousands of new products hit retail shelves across the country each year. However, the journey to get there is anything but easy.
In the U.S. alone, more than 20,000 manufacturers produce $500 billion of packaged products yearly, and that number continues to grow. According to Statista, the US consumer goods market is projected to reach $601 billion in 2025.
Oisin Hanrahan, CEO and co-founder of Keychain—an AI-powered platform that connects retailers with manufacturers to streamline the product journey—joins Financial Freestyle with Ross Mac to share his entrepreneurial story and path to success.
Before co-founding Keychain, Hanrahan co-founded Handy, a home services platform that connects users with home service providers—a service Ross Mac personally used while living in New York City. After six years, Hanrahan exited the business following its sale to Angi (formerly Angie’s List) and subsequently served as Angi’s CEO.
Hanrahan shares his inspiration for Keychain. “What we’re doing at Keychain is we’re building a platform that can make it easier for brands and retailers to launch the very best product they possibly can,” Hanrahan explains. “We’re solving the problem of how do you find a great manufacturer to work with? … How do you find someone who’s got great ingredients?” By addressing these challenges, Hanrahan believes, “People will get healthier.”
Since its launch in February 2024, Keychain has witnessed significant growth, indexing “over a million products” and posted over “$500 million worth of projects… on Keychain,” says Hanrahan
“We’ve also seen pretty… significant engagement from… some of the very large players in the space… We’ve had great brands like Hershey (HSY) invest in Keychain. We’ve had General Mills (GIS) invest in Keychain,” says Hanrahan.
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This post was written by John Tejada.
