The real estate industry is entering a transformative period, and agents who wish to stay ahead must sharpen their skills, adapt to market changes, and embrace a disciplined approach to their business.
In a recent live stream, real estate expert Loida Velasquez and seasoned coach Robert Villanueva shared actionable strategies to help agents not just survive but thrive in 2025.
From building a reliable pipeline to developing an unshakable mindset, their insights reveal how agents can position themselves for success in a competitive and ever-evolving market.
Lead generation as a foundation
In real estate, consistent lead generation is the cornerstone of success. Robert emphasised the importance of maintaining daily contact with potential clients. Whether it’s through door-knocking or cold-calling, the key is active engagement.
“Real estate is a contact sport,” Robert explained. He encouraged agents to double their outreach if needed, ensuring they remain visible and top of mind in their local markets.
For Loida, lead generation played a pivotal role in building her confidence and honing her conversion skills. Her advice to agents was simple but effective: pick up the phone and start conversations. Developing a rhythm and consistency in prospecting creates long-term opportunities and builds confidence over time.
Structuring time for maximum productivity
A well-organised schedule is critical to balancing the many responsibilities of a real estate agent. Robert stressed the importance of focusing on high-value activities: improving skills, prospecting, following up with leads, negotiating contracts, and attending appointments.
For agents wanting to step it up in 2025, this structure becomes even more vital. By dedicating specific blocks of time to these activities, agents can ensure measurable progress each day. Robert urged those who may have grown complacent to renew their focus: “If you’ve been slacking, come January 1st, go hard.”
Refining skills to stand out
In an increasingly competitive field, developing strong communication skills is crucial. Robert advised agents to practice scripts and refine objection handling by recording themselves and reviewing their delivery.
Memorising common objections and practising responses ensures agents are prepared for any scenario they might encounter.
Loida shared how she immersed herself in learning scripts early in her career. She would listen to her recordings during her commutes, which eventually helped her memorise key presentations.
“I got to the point where I was dreaming about my listing presentation,” she said, and this commitment to mastery helped her secure clients over competitors.
Adapting to a changing market
The real estate market has shifted dramatically, requiring agents to adapt quickly and strategically. If homes take longer to sell and expired listings rise, Robert said it was even more importance to doubling down on prospecting efforts and prepare sellers for potential price adjustments.
A key strategy he recommended was initiating price reduction conversations during the listing presentation. By setting clear expectations upfront, agents can avoid difficult conversations later and create a smoother path to closing deals.
Both Loida and Robert underscored that mindset is as important as strategy. In the face of market challenges, a strong mental outlook keeps agents motivated and focused. Robert urged agents to set clear goals and use tools like affirmations and visualisation to stay on track.
Finally, Robert reminds agents that preparation for 2025 begins now and the actions taken today will determine success in the early months of the new year.
He recommended mapping out a clear work schedule, even during the holiday season, to maintain consistent effort and progress.
For agents willing to commit to disciplined routines, refine their skills, and embrace change, 2025 presents boundless opportunities. As Loida summed it up: “Put in the work, and you’ll get the results.”
