“I’m a Libra, so I live for the feeling of beauty,” Gwyneth Paltrow tells AD. It is only fitting, then, that on September 26—three days into Libra season and one day before her own birthday—the actor and Goop founder is launching a collection of furniture and tableware with CB2 that perfectly reflects her signature tranquil yet elegant style.
Inspired by modern Parisian apartments and midcentury Italian modernist furniture—as well as by Paltrow’s own refuge in Montecito, California, which she built from the ground up with help from Roman and Williams along with Brigette Romanek and shared with AD in 2022—the collection features dinnerware, glassware, and statement furniture pieces like sofas, dining tables, a chandelier, and a club chair which feels like a natural successor to the Gwyneth swivel chair from her first collaboration with CB2 in 2018.
That chair, which CB2 president Ryan Turf confirms is still a top seller for the brand, just may have contributed to the bouclé resurgence of a few years ago, and while Paltrow did incorporate the fabric again this time around, she’s also expanding to more plush textures, including faux mohair and shearling.
“I think it’s about creating something that’s timeless,” says Turf. “The bouclé trend was a nice, almost coincidence, but our collections with Gwyneth are really about design and it’s really about taste level. All these pieces are less about setting a trend and more about just making beautiful timeless pieces.”
Below, Paltrow tells AD more about the collection and how she lives.
Architectural Digest: What’s different about this collection compared to the one from 2018? How has your style evolved?
Gwyneth Paltrow: I love the first collection and I still have a bunch of those pieces actually in my house. But it’s like with everything, you keep evolving and having new ideas. I wanted to do the next iteration and push it a little bit further. I’ve gotten more into a Hollywood Regency type of Italian mix of a vibe, and I just wanted to make some things that I couldn’t necessarily find. I guess the dinnerware is sort of a little bit more French country, but it’s supposed to all be able to live together in this eclectic, wonderful mix. It was a really, really, really fun process to kind of identify, okay, what do I want now? And then go from there.
