The Denver Broncos revealed their new uniforms, with many images splashed across social media Monday. It marks the first time the team has introduced a full uniform redesign since 1997.
The franchise posted images of three uniforms: Sunset Orange, Midnight Navy and Summit White. The uniforms feature a design on the sleeves that represents a mountain peak. The Broncos also unveiled new helmets, one white and blue, which feature the Broncos logo but contain the emblem 5280, a nod to the city’s “mile high” moniker.
Sunset Orange.
Summit White.
Midnight Navy. pic.twitter.com/HEduFPC6Pe— Denver Broncos (@Broncos) April 22, 2024
The team’s logo and orange-and-blue color scheme remain the same.
The Broncos changed their helmet design and logo to their iconic Bronco in 1997, and also switched their home jersey to navy at that time. In 2012, Denver kept its navy helmet and Bronco logo, but changed its primary home jersey color to orange.
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“Part of the process that we went through was talking about what’s important to the Broncos, what’s important to the Broncos fan base,” team president Damani Leech said last month about the team’s new look. He added that the team solicited opinions from 10,000 people through email surveys ahead of the design process.
“Wanting to evolve and be new and different, but also being respectful of our history and traditions, understanding our surroundings from a geographic standpoint,” Leech said. “There will be nods to that I think people will be really excited about.”
“It’s time for a change,” Broncos owner Greg Penner said in March. “We think we’ll have something that honors Broncos Country and our fans will be pleased with. … It was an interesting process that Carrie (Walton Penner) was deeply involved with, (as) I was, coaches, some of our players. So we got a lot of feedback, also from the fans, and I think we’re going to have something we’ll be excited about.”
Leech previously said he and other team executives traveled to Nike’s headquarters in Oregon as part of a process that began in January of 2023, months after the new ownership group took over the team.
Introducing … the Mile High Collection™️ pic.twitter.com/ca81sGbkGl
— Denver Broncos (@Broncos) April 22, 2024
The Broncos also released a throwback uniform which features their traditional orange and blue colors.
The ‘77 classics … are BACK! pic.twitter.com/xG8vtiC1Gf
— Denver Broncos (@Broncos) April 22, 2024
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(Photo: Jeffrey Brown / Icon Sportswire via Getty Images)
