Pezet Matheson has appointed Casey Woods as Head of Marketing, Brand & Operations, strengthening the company’s leadership team and reinforcing its commitment to strategic growth in the real estate sector.
With more than 12 years of experience spanning real estate, media, and off-the-plan sales and marketing, Ms Woods brings a comprehensive skill set that will drive the company’s marketing and operational initiatives forward.
Her career has encompassed every facet of sales and marketing in the property sector, giving her a unique perspective on the direct impact of marketing on sales performance.
Ms Woods began her career in Queensland as a Business Development Manager in residential real estate before moving to Sydney and transitioning to a media-focused role as the NSW Key Account Director at Domain.com.au, where she managed over 300 accounts during her tenure.
She later progressed into project marketing, leading strategic initiatives for a prominent firm while working closely with top-tier developers.
Most recently, she served as Head of Brand & Marketing for a distinguished developer-builder, overseeing high-profile residential projects, and as Head of Brand & Business Development for a project marketing company.
Now returning to Queensland, Ms Woods is poised to play a pivotal role at Pezet Matheson, leveraging her deep industry knowledge and results-driven approach.
“Throughout my career, I’ve had the opportunity to see the real estate industry from multiple perspectives – whether in sales, media, or marketing – which has given me a well-rounded understanding of how these elements connect to create success,” Ms Woods said.
“What excites me most about joining Pezet Matheson is the ability to apply this experience in a way that is both strategic and meaningful.
“I look forward to working with a team that shares my passion for innovation and results and helping drive the company’s growth in a way that makes a lasting impact.”
Jayde Pezet, Managing Director of Pezet Matheson, expressed enthusiasm about the new appointment.
“Casey’s depth of experience across both sales and marketing is something rare in our industry,” Mr Pezet said.
“Her ability to bridge the gap between the two disciplines will be instrumental in delivering strategic campaigns that truly drive results for our clients.
“We are thrilled to have her on board as we continue to expand our presence and strengthen our leadership in the market.”
Todd Matheson, Director of Pezet Matheson, also welcomed Ms Woods to the team.
“Casey’s experience across real estate marketing and sales is invaluable,” Mr Matheson said.
“Her deep industry knowledge and hands-on approach align seamlessly with our vision, giving us complete confidence in her leadership.
“With Casey at the helm, we can shift our focus to broader business growth, knowing this area is in her expert hands.”
Pezet Matheson, a multi-disciplinary real estate firm specializing in project marketing, sales and advisory for residential and mixed-use developments, continues to build a formidable team of experts as it cements its position in the market.
