The Guirlande collection is dedicated to “winter fun,” explaining the stark whimsy of the campaign images. Made up of a seasonal-appropriate color scheme of pine green, deep red, silver, gold, and black, the collection features Jacquemus classics—like their Chiquito bag and Le Cardigan—with wintry twists. Shearling takes center stage in the form of skirts, jackets, bags, and hats, and the Jacquemus logo is as prevalent as always: across the backs of sweaters, on bars of soap, and even on a snowball maker. Jenner, meanwhile, remains in simpler designs in the campaign. In one shot, she wears nothing but underwear and a Santa hat while lying on a couch, a pair of shoes haphazardly thrown before her. That risqué picture is nothing, though, compared to another that finds her completely naked from the waist down, with not a thing to cover her up but Christmas lights doing the best job they possibly can.
