Ray White, which operates more than 1,000 offices across multiple countries, has positioned itself as a Platinum Partner with Collingwood in residential and commercial real estate sales and leasing, while becoming the Official Real Estate Agent and Premier Partner of the Sydney Swans.
Both partnerships extend beyond traditional sponsorship arrangements, focusing on high-performance collaboration and shared values.
The iconic Ray White yellow logo will feature prominently on Collingwood’s training and warm-up footballs for both AFL and AFLW programs.
Collingwood CEO Craig Kelly said there is a clear alignment of values between the organisations.
“Our partnership with Ray White is a testament to the power of shared values,” Mr Kelly said.
“Both of our organisations are deeply committed to fostering strong communities, and this partnership will allow us to inspire and engage audiences across the country.”
The Sydney Swans partnership will see Ray White host various high-performance events at the Swans’ headquarters, including leadership programs and training nights.
These initiatives are designed to create synergy between elite sports and real estate performance.
Ray White Victoria and Tasmania CEO Domenic Belfiore highlighted the strategic importance of the Collingwood partnership.
“Side by side, Ray White and Collingwood share a deep history and a commitment to excellence,” Mr Belfiore said.
“Both organisations embody high-performance cultures, family-first values, leadership development, and a relentless drive to win.”
For the Swans partnership, Ray White NSW | ACT CEO Tim Snell said there was a cultural alignment between the organisations.
“Elite agents and elite sportspeople have aligned goals, values and strengths – and we want to learn from the best. For us, in New South Wales, the best are found at the Swans,” Mr Snell said.
Sydney Swans CEO Tom Harley was excited about the partnership.
“Ray White is an admired and well-respected company that has been helping Australians buy and sell property for more than 123 years – so we are excited to be partnering with them. Ray White’s focus on building high-performing teams aligns with our objectives as a football club,” Mr Harley said.
