COMPANY RE managing director Talei Watene says that the traditional real estate franchise model – which mirrors Blockbuster’s all but obsolete approach to video entertainment – severely restricts an agent’s potential to build lasting wealth and scale their business.
“In an industry traditionally held by franchise models that rely on local offices and set territories, agents are starting to recognise that the traditional franchise model may no longer suit their needs in today’s real estate market,” she said.
“It’s like the shift from video rental to streaming. Without making radical change, the reality is that agents will be left behind as the real estate industry evolves.”
Co-founded by Ms Watene and leading Australian agency executives Bruce Cook and Marcus Buskey, COMPANY RE is a new agency model for the country’s real estate market, designed to disrupt the industry and challenge real estate norms.
Under the COMPANY RE model, agents can benefit from high commissions with no fees, full administrative support, marketing and contract management services and passive income opportunities that provide financial security beyond the traditional transactional model.
Agents are also given the unique opportunity to build a business they can own, grow or sell in the future.
According to Mr Cook, whose five decades of experience in real estate and investment sales have seen him work with many of Australia’s largest developers and multi-billion-dollar projects, COMPANY RE enables agents to generate substantial monthly passive income in addition to a high agent commission split on sales.
This is achieved via a system by which agents can earn as owners through building their own sales teams across Australia without geographical restrictions.
“The real measure of an agent’s wealth is how much they’d be worth after their last sale,” Mr Cook said.
“We have created a business model that truly rewards agents for their contributions, helping them build not just a career, but financial security for the future.”
In an industry known for its heavy fee structures COMPANY RE stands apart with a truly fee-free model-no franchise fees, service fees, transaction fees or contract fees.
This game-changing approach provides agents with the tools and resources to thrive.
The agency is moving to service all facets of the real estate industry from prestige, luxury and general residential real estate to new developments, special projects, investment, land, commercial and leasing.
COMPANY RE has already attracted 20 foundation agents including industry leaders including David Bonifant, one of the founders of The Professionals real estate group and award-winning architect Michael Witty who has joined as a special envoy.
Former Ray White sales and franchise owner Gregg Dove is also part of the growing team.
CEO Mr Buskey, who has four decades of experience in leadership roles at Oliver Hume Real Estate Group and Colliers International, says COMPANY RE builds on the experience of seasoned professionals to revolutionise the traditional real estate model by fostering a culture of partnership and entrepreneurship amongst its agents.
“When I came into COMPANY RE, my aim was to scrutinise their model and find the weaknesses. What I found instead was a business that is truly innovative, transparent, and transformative for agents, salespeople, and principals,” he said.
Ms Watene says that today’s buyers and sellers expect an agency brand that resonates with their values and lifestyle, which is key to the COMPANY RE business philosophy.
“At COMPANY RE we aim to attract agents who want more. To do this, we’ve built a business model that reflects their aspirations through a modern, fashion-forward expression that sets us apart,” she said.
“This is a company that empowers agents to think like entrepreneurs, providing the tools and resources to build something extraordinary.”
COMPANY RE – Own Your Future in Real Estate. To find out more, visit our website: https://www.companyre.com.au.
