Triller, a would-be competitor to TikTok, is hoping to capitalize on the potential for a TikTok ban in the U.S. by pitching to creators to move their content from the popular short-form video app to its own. The company has now launched a website, SaveMyTikToks.com, which promises to back up all your TikTok videos by uploading them to Triller.

The site is powered by the customer engagement platform Amplify.ai, which Triller’s parent company, TrillerNet, acquired in 2021. The deal was originally focused on helping Triller creators track and monetize their content, while also helping brands and advertisers match creator content to consumers. Now, users can agree to Triller’s terms and then click a “Connect TikTok Account” button to provide Triller (via Amplify.ai) with access to their videos, profile information, and more.

After doing so, the site will ask users for their email address to alert them when their posts have been downloaded and saved. Users then have to set up a Triller account and await instructions on how to later upload their saved content. The process takes a bit more effort than the “click of a button” that Triller promises on the new website.

The January 19 deadline for a TikTok ban is nearing, after being signed into law by President Biden in April 2024. The move then saw strong bipartisan support in the House and Senate over concerns about TikTok’s Chinese roots; its parent company is Beijing-based ByteDance. Lawmakers believed this presented a national security threat to U.S. citizens.

However, the ban now seems less likely, given that incoming president Trump recently asked the Supreme Court to put it on pause as it would interfere with the president’s ability to manage the U.S.’s foreign policy. (Trump’s court filing also noted he had 14.7 million followers on TikTok, which led him to reconsider the app’s importance as “a unique medium for freedom of expression, including core political speech,” it said.)

Still, creators on TikTok have been regularly expressing concerns over how the ban will affect their ability to reach fans — and, ultimately, their ability to generate revenue through creator rewards, ad revenue sharing, and brand partnerships.

Currently, over 543,000 videos are tagged with the hashtag “tiktokban,” for example, and “tiktokbanned” adds over 103,000 more. (Many more videos exist, too, but use less specific tags like “social media” or just “tiktok.”) Creators have largely been advising their followers to find them on other, more established apps like Instagram or YouTube — not Triller nor Lemon8, another ByteDance-owned app introduced in previous years as something of a backup plan in case of a TikTok ban.

Whether Triller’s pitch to creators will work, of course, remains to be seen. Many creators want to move their audiences to other platforms where they’re already active and have a following, rather than adopt a new app entirely.

Triller, which IPO’d in October 2024 after three failed attempts, has seen its stock decline in the weeks and months since, and is currently trading at $2.50. It’s also embroiled in another lawsuit — this one over failure to repay a $35.5 million promissory note. (The company settled a sizable $28 million lawsuit with Timbaland and Swizz Beatz in 2022).

The company also hired an ex-TikTok exec, Sean Kim, as its CEO in December 2024 to focus on an overhaul of the app. Kim had previously served as TikTok’s head of product from 2019 to 2022, working on things like its For You feed, creator monetization, the developer platform, third-party integrations, and more.

TikTok did not respond to a request for comment ahead of publication.