Jorge Redondo, creative director of Redondo Brand, was looking for a home in Madrid, and he found it in one of his comfort zones—the city’s Salamanca neighborhood. It was a year earlier that the label opened its first boutique in Spain’s capital, a neutral and elegant “architectural experience” designed by the Madrid-based architectural firm GAS. Not far from it, Redondo has now created his own personal refuge, a 969-square-foot apartment that he decorated himself, reflecting his unique creative vision. It is a space that is modern and elegant at once, with touches of color that evoke the fun and festive look of his collections. “I wanted my home to reflect me, my work, and the things I love,” he explained when we talked to him in New York, where he was finalizing the details of the campaign for his next fashion show which will take place there in January.
Much like his store, Redondo created an environment full of personality in his home too. Every detail is designed to allow him to disconnect after long days at work. “This is my refuge, a place where I can explore my creativity,” he says. The result is a balance between functionality and style, which also characterizes his work as a fashion designer. Redondo’s training in architecture and his daily experience working with colors, fabrics, and materials were invaluable when it came to designing a space that combines functionality and beauty.
AD Spain: How did your experience as a fashion designer shape your approach when designing your own home?
Redondo: I think in the end that the personal style I bring to the Redondo Brand collections is also very present in the interiors of my home. I work every day with colors, fabrics, and different materials and that helped make it easy to envision what I was going to design and what the final result would be. I also studied architecture and that was key to pulling off this project.
What was your main inspiration when it came to designing the different spaces?
