Amazon on Tuesday said it is piloting a quick commerce service in India that will see the U.S. tech giant deliver grocery and other items to customers in the world’s most populous nation in 15 minutes or less.
The American firm is the sixth major entrant to the Indian quick commerce market, which is currently clocking more than $6 billion in annual sales. Zomato-owned BlinkIt, Swiggy and Nexus-backed Zepto currently dominate the quick commerce play in India that is operational largely in roughly two dozen cities.
“Our strategy has always focused on ‘Selection, Value and Convenience’ and our vision is to build a large profitable business in India. So, while we focus on implementing our strategy to offer the largest selection at fastest speeds and greatest value to customers in every single pin-code across the country, we are excited to start a pilot to give our customers a choice to get their everyday essentials in 15 min or less,” Samir Kumar, Country Manager at Amazon India, said in a statement.
“We already have millions of customers across India including Prime Members already who trust us and will look forward to this convenience.”
The U.S. giant is piloting the service initially in Bengaluru.
This is breaking news. More to follow.
