Amazon scraps secret fertility-tracking project

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Amazon has shut down a four-year-old secret program working on a fertility monitoring device and accompanying smartphone app, CNBC reported.

The project, which was known by the codename “Encore,” evolved out of Amazon’s 2020 purchase of a startup called bluDiagnostics, which was developing a device that measured the levels of estradiol and progesterone — two of the hormones responsible for fertility in women — from saliva samples.

Amazon planned to release the product this year, but the team of approximately 100 people ran into technical challenges, according to the report. Encore was a part of Amazon’s Grand Challenge initiative, a secretive lab known for taking on bold or moonshot projects like cancer research.

Andy Jassy, the company’s CEO, has been in a cost-cutting mode since 2022. In addition to eliminating 27,000 jobs, he shut down a number of experimental projects, including an AR headset for meetings and a virtual tour product.



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Lisa Holden
Lisa Holden
Lisa Holden is a news writer for LinkDaddy News. She writes health, sport, tech, and more. Some of her favorite topics include the latest trends in fitness and wellness, the best ways to use technology to improve your life, and the latest developments in medical research.

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