Last month, Donald Trump announced that he was selling limited-edition, gaudy watches ranging from $499 to the bargain price of $100,000, bragging about their Swiss-made precision.
But a CNN investigation traced the watches’ origin to a shopping center in remote Sheridan, Wyoming, where TheBestWatchesOnEarth LLC, the company behind the timepieces, is based. There’s no indication that a watch company is located at the building listed at the address, only a daycare. Its neighbors include an H&R Block, a Wendy’s, and a “vape and hemp smoke shop.”
CNN couldn’t find the people behind the company either, because the business’s location allows it to legally hide those details from the public. The news network found that knocking on the door of the business’s supposed address didn’t answer those questions. Interestingly, the limited liability corporation behind Trump’s infamous gold sneakers is also based at the address, along with other random businesses. The watch company was registered on July 29, only two months before Trump announced the watch line.
A lobbying firm that represents Montenegro’s government is also based at the Wyoming address, along with a company, Kingdom Honey LLC, that sells “male enhancement honey” products that the Food and Drug Administration has warned against consuming. Curiously, that honey venture also goes by TheBestHoneyOnEarth on its online retail store.
CNN could not find a direct connection between the honey venture and Trump, although it did reach a spokesperson for Kingdom Honey, who called it “a highly reputable company” but didn’t respond to a list of questions, none of which mentioned Trump. However, the spokesperson told CNN, “We’ve received direction from our leadership in the US not to engage with any news agencies (specifically CNN) until after November 5,” which happens to be Election Day.
When CNN followed up by asking if the company had connections to the former president, the response from the company was that it “cannot provide any information or details at this time.” There was one link among the myriad companies based at the address, an “organizer” named Andrew Pierce, who has an office in Sheridan. When CNN contacted it, they were told he spends most of his time at the company’s headquarters in Puerto Rico.
Pierce’s business partner, his father, Mark Pierce, did respond to CNN, and told them he had no idea that two of their clients were connected to Trump. The older Pierce, an attorney, also criticized the former president’s track record, telling the network, “If Mr. Trump or anyone in his family were on the same side of the street I was on, I would cross the street.”
It’s telling that Trump would put his name on a product that has unclear origins, connected to a business that isn’t particularly transparent. After all, his presidential administration wasn’t particularly transparent, either, and his business activities led to a massive fraud judgment against him. Perhaps it just goes to show how desperate the former president is for cash.
