The Franchise Council of Australia (FCA) has posthumously honoured Maxwell Scott Raine as the 2024 inductee into the FCA Hall of Fame, recognising his role in introducing franchising to the Australian real estate industry.
Max Raine, former leader of Raine & Horne, was one of the earliest pioneers to recognise the potential of franchising in the real estate sector.
His decision to adopt this innovative business model in the early 1970s transformed Raine & Horne from a single Sydney-based firm into an international network of over 350 offices.
“This award is a testament to my father’s visionary leadership and his dedication to innovation,” Executive Chairman of Raine & Horne, Angus Raine said.
Max’s forward-thinking approach influenced other real estate businesses to follow suit, fundamentally changing how the industry operates.
Today, Raine & Horne facilitates over $10 billion worth of property transactions annually, with operations across Australia, New Zealand, Fiji, Malaysia, India, and the UAE.
Roger Wilson OAM, Hall of Fame Chair at FCA, praised Max’s contribution to the industry.
“Max Raine’s early embrace of franchising marked a turning point in the Australian real estate industry,” Mr Wilson said.
“His vision for the future of business and franchising helped shape Raine & Horne into the powerhouse it is today.”
Beyond his business achievements, Max Raine was also a mentor and leader within the broader real estate and franchising communities.
His induction into the FCA Hall of Fame places him among a distinguished group of industry pioneers who have left an indelible mark on Australian franchising.
Mr Wilson said the FCA Hall of Fame induction serves as a reminder of Max Raine’s remarkable achievements and his lasting impact on the real estate and franchising sectors.
He said his legacy continues to inspire and guide future generations of industry professionals.
“His leadership has left an enduring legacy that will continue to inspire future generations of real estate and franchise professionals,” Mr Wilson said.
