Gigi Hadid, Tyra Banks Dimitrios Kambouris/Getty Images for Victoria’s Secret;Frank Micelotta/Getty Images
Grab your angel wings, because the Victoria’s Secret Fashion Show is making a comeback.
The lingerie and clothing brand’s official Instagram page announced the news in May.
“We’ve read the comments and heard you. The Victoria’s Secret Fashion Show is ✨ BACK ✨ and will reflect who we are today, plus everything you know and love — the glamour, runway, wings, musical entertainment and more,” the caption read. “Stay tuned … it only gets more iconic from here.”
From 1995 to 2018, the Victoria’s Secret Fashion Show was an annual event promoting the company that soon became a pop culture moment. Models including Gisele Bündchen, Karlie Kloss and Naomi Campbell walked the runway dressed in lingerie, often with elaborate angel wings trailing behind them. Over the years, musicians including Taylor Swift, Justin Timberlake, the Spice Girls, Ariana Grande and Justin Bieber performed at the high-profile fashion shows.
The Victoria’s Secret Fashion Show hit its stride during the early 2000s with over 12 million people tuning in to watch in 2001. The event’s popularity continued for over a decade, until L Brands CFO Stuart Burgdoerfer announced the show’s cancellation in November 2019, citing a decline in viewership.
Victoria’s Secret has put a lot of thought into their rebrand. After announcing the return of the label’s fashion show, the retailer has revealed that the “reimagined” presentation will be a feature-length film. Instead of shuffling models down the runway, the intimates company will take viewers on a journey across the world to follow a […]
After a six-year hiatus, the star-studded show is back. Keep scrolling for everything to know about the 2024 Victoria’s Secret Fashion Show:
Why Was the Victoria’s Secret Fashion Show Canceled in the First Place?
Barbara Palvin Stephane Cardinale – Corbis/Corbis via Getty Images
Burgdoerfer, the CFO for Victoria’s Secret parent company L Brands, confirmed the show’s cancellation during a November 2019 earnings call.
“We think it’s important to evolve the marketing of Victoria’s Secret,” he said at the time.
The decision came after the 2018 show pulled in just 3 million viewers compared to 10 million in 2010, the worst ratings in the event’s history. The brand was also embroiled in controversy at the time of the cancellation after Ed Razek, then-chief marketing officer for L Brands, made controversial statements during a November 2018 interview with Vogue.
Razek referred to trans women by the term “transsexuals” — which is widely considered to be outdated and offensive — and said they shouldn’t be included “because the show is a fantasty.” He also said that the brand “attempted to do a television special for plus-size [models]” in 2000, but “no one had any interest in it [and they] still don’t.”
Razek, who resigned from the company in August 2019, apologized for his “insensitive” comments in a statement shared via X, then called Twitter.
Adriana Lima Stephane Cardinale – Corbis/Corbis via Getty Images
“To be clear, we absolutely would cast a transgender model for the show. We’ve had transgender models come to castings … and like many others, they didn’t make it,” he wrote. “But it was never about gender. I admire and respect their journey to embrace who they really are.”
Kevin Mazur/WireImage Heidi Klum has nothing but love for Victoria’s Secret. During an appearance on “Call Her Daddy,” the 50-year-old supermodel shared her thoughts on the lingerie company’s fashion show, which was recently reimagined after its 2019 cancellation due declining sales as well as years of backlash for being exclusionary and promoting unrealistic beauty standards. […]
The Razek controversy also pointed to a larger criticism of the Victoria’s Secret brand: That it was outdated and promoted harmful and archaic ideas about women’s bodies, race and gender. Subsequent ad campaigns from the brand addressed those concerns with more inclusive messaging and models.
The brand’s reputation also suffered due to L Brands CEO Les Wexner’s association with convicted sex offender Jeffrey Epstein. Epstein was Wexner’s financial advisor from 1987 to 2007. During that time, Epstein posed as a Victoria’s Secret recruiter to gain access to young models.
“The issue of Epstein claiming an association with Victoria’s Secret was raised on one occasion with Mr. Wexner,” Wexner’s attorney said in a statement for the 2022 Hulu docuseries Victoria’s Secret: Angels and Demons. “He confronted Epstein and was clear that it was a violation of Company policy for him to suggest that he was associated in any way with Victoria’s Secret and that Epstein was forbidden from ever doing so again. Epstein denied having done so.”
Wexner later transitioned from CEO to Chairman Emeritus of the parent company, which is now called Bath & Body Works, Inc.
When Was the Last Victoria’s Secret Fashion Show?
The last iteration of the show took place at New York City’s Pier 94 in November 2018. The event boasted musical performances from Shawn Mendes, Rita Ora, The Chainsmokers, Halsey and Kelsea Ballerini and models including Martha Hunt, Stella Maxwell, Adriana Lima and Behati Prinsloo walked the runway.
Who Is Walking the Runway at the 2024 Victoria’s Secret Fashion Show?
Gigi Hadid Michael Stewart/FilmMagic/Getty Images
Lima and Prinsloo will both return this year along with several other famous Victoria’s Secret angels. Gigi Hadid, Barbara Palvin, Ashley Graham, Candice Swanepoel, Taylor Hill and Jasmine Tookes will walk the runway along with newcomers Mayowa Nicholas, Devyn Garcia, Grace Elizabeth, Imaan Hammam and Paloma Elsesser.
Who Is Hosting the 2024 Victoria’s Secret Fashion Show?
Former Victoria’s Secret Angel Tyra Banks, who walked in nine of the brand’s shows before her retirement, will host the event.
Victoria’s Secret commemorated a new chapter on Wednesday, September 6 — and Hollywood’s favorite It Girls stepped out for the occasion. Naomi Campbell, Emily Ratajkowski, Lori Harvey, Priyanka Chopra Jonas and more gathered at the Manhattan Center in New York City as the lingerie retailer celebrated a “reimagined” version of its annual fashion show, which […]
“I never in a million years thought that I would be back on the runway, but I am so beyond excited and so ready for this,” Banks told Harper’s Bazaar of the hosting gig in October 2024.
Who Is Performing at the 2024 Victoria’s Secret Fashion Show?
Cher Matt Winkelmeyer/Getty Images
The all-women musical lineup consists of Cher, Lisa and Tyla.
“It’s a woman’s world, so it’s understood that you can’t have a fashion show without the mother of fashion herself — @Cher!” the Victoria’s Secret Instagram page wrote in September 2024.
Where and When Is the 2024 Victoria’s Secret Fashion Show?
The show’s triumphant return will take place at the brand’s flagship store in New York City on Tuesday, October 15. The event will start with Pink Carpet coverage hosted by Olivia Culpo and Tefi Pessoa at 6:30 p.m. ET.
How to Watch the 2024 Victoria’s Secret Fashion Show
Behati Prinsloo Stephane Cardinale – Corbis/Corbis via Getty Images
The show will air live on Amazon Prime Video and Amazon Live beginning at 7 p.m. ET on Tuesday, October 15. You can also watch the action on Victoria’s Secret’s Instagram, TikTok and YouTube pages.
