In a world where tech trends often create a frenzy of investments, the temptation to follow the crowd can be overwhelming. But the business of trends is a dangerous game. When everyone is diving headfirst into the latest “next big thing,” the risk of falling off a cliff without genuine understanding grows exponentially.
Join us in welcoming Pegah Ebrahimi, co-founder and managing partner at FPV Ventures; Harry Tannenbaum, co-founder and president of Mill; and Natalie Sportelli, director at Bullish to TechCrunch Disrupt 2024. They’ll take to the Builders Stage to explore how founders and investors can discern true opportunities from the hype, avoiding the fate of blindly following the masses.
Disrupt 2024, taking place from October 28-30 at Moscone West in San Francisco, brings together these three dynamic leaders who understand how to precisely navigate this hype-heavy landscape. From innovative ventures in climate tech to consumer brands that buck the trend, these speakers will share their strategies for building businesses that soar.
Meet the speakers
Pegah Ebrahimi, co-founder and managing partner at FPV Ventures
Pegah Ebrahimi has extensive experience in guiding founders to success by building robust go-to-market strategies. With an impressive background as the youngest global CIO at Morgan Stanley Investment Banking and COO of Cisco’s multi-billion-dollar SaaS business, Pegah knows how to identify genuine opportunities amid the noise. As an adviser or investor in a diverse range of category-defining startups, including Snyk, Canva, and DataRobot, she helps founders rise above the lemming mentality to build sustainable, scalable businesses.
Harry Tannenbaum, co-founder and president of Mill
Harry Tannenbaum is no stranger to tackling big challenges. As co-founder and president of Mill, Harry has built an entirely new system to prevent waste, starting with food, to reimagine the role of the kitchen when it comes to sustainable living. Drawing on his experience leading analytics and scaling at Nest, Harry brings a deep understanding of how to create enduring consumer products. At Disrupt 2024, he’ll share his journey of building transformative solutions that make a lasting impact, instead of merely following trends.
Natalie Sportelli, director at Bullish
Natalie Sportelli has a keen eye for identifying the next big thing in the consumer space. Her experience at Thingtesting, Lerer Hippeau, and now Bullish — a creative agency and early-stage venture capital firm — equips her with a cultural lens to evaluate emerging businesses and pinpoint true market disruptors. Natalie’s expertise lies in balancing creativity with sound business strategies, helping early-stage consumer brands stand apart from the rush of short-lived trends and achieve long-term growth. She’ll discuss how consumer startups can stand out, stay the course, and build lasting value even when everyone else is heading toward the cliff’s edge.
Don’t miss the hype at Disrupt 2024
Join these thought leaders at Disrupt 2024 to uncover how to rise above the hype and make informed, strategic decisions for your startup. Don’t follow the crowd; learn how to lead it. Get your tickets here at a discounted rate and be part of the conversation that will redefine what it means to build and invest in lasting ventures.
