WSL aiming to be world’s first £1billion women’s league


Share post:

The Women’s Super League is targeting becoming the first women’s football division to generate £1billion ($1.2bn) in revenue.

The league’s chair, Dawn Airey, says the WSL has plans to hit that milestone in the next decade.

The 62-year-old called on clubs and the league to “be more imaginative” with the matchday going experience as part of the bid to continue boosting revenue.

“One of the stated goals that we have is to make this league the first billion-pound women’s league in the world, that is league revenue, and club revenue and there’s no reason why we shouldn’t do it,” Airey said. “So that’s our goal.

“That isn’t the figure we just plucked from the air, it is based on a pretty decent and detailed business plan over the course of the next 10 years.

“We look at the growth of attendances, we look at the growth of engagement and broadcast, we look at the increased interest from sponsorship and marketing opportunities, and then we start being more imaginative about what does attending a women’s game mean?

“Not just watching the game, but everything that goes on around it, there is potential for clubs to think differently about their revenues.”

Airey also confirmed that the English FA intends to transfer the running of the WSL and Championship over to a new company — currently referred to as ‘NewCo’ — in time for the 2024-25 season. The FA has run the WSL since the league’s formation in 2010.

“We’ve been working on the structure of it for the last few years, but we’ve been working particularly closely for around eight months, with some select CEOs of the Super League and Championship, that represent both leagues, to try and get the right structures in place,” she added.

“Have we got the right finance? Can we establish this independent body to run and manage the leagues that’s properly financed? So we’re working on the finances. We’re working on the governance, how are decisions made? Then there’s the issues of: what are the protections that the FA rightly wants to put in place before these leads are handed over?

“We are making good progress, because this has to be resolved before we go into the next season, 24-25, because that is the timetable that we’ve committed to.”


Special report: This is what women’s football really looks like in England in 2023

There has been no change to the WSL’s top four since Manchester United’s promotion in 2019, with United, Chelsea, Arsenal and Manchester City consistently finishing in the league’s highest places.

Clubs across the top two divisions have varying levels of resources and investment: Reading, who finished bottom of the WSL last season, have gone part-time following their relegation to the Championship, while Arsenal, Chelsea, City and United have all spent six-figure transfer fees on players during the last three summer windows.

Baroness Sue Campbell, the FA’s director of women’s football, admitted a form of financial fair play approach needed to be considered to keep the league competitive.

“There certainly needs to be a fair play approach to it,” she said. “Yeah, no question.

“When you look down that league, and you talk maybe to the chief execs at some of the Super League clubs to lower down, they’re nervous about investing any more, because they can’t see when it stops. So if you’re constantly investing and every time you invest, they go again, and then they go again, and then they go again.

“What we don’t want it to be is just a few very rich clubs. And to be fair to the CEOs of those clubs, they don’t want it and they’ve been really good at sitting at the table and saying we recognise the league (dominated by) four (teams) isn’t going to be sellable to broadcasters and isn’t going to be commercially attractive.”



With Hannah Hampton joining Chelsea, why are they the only WSL side to have five goalkeepers?

(Photo: Eddie Keogh – The FA/The FA via Getty Images)

Source link

Alexandra Williams
Alexandra Williams
Alexandra Williams is a writer and editor. Angeles. She writes about politics, art, and culture for LinkDaddy News.

Recent posts

Related articles

With Jeff Greenberg as GM, Scott Harris expects ‘true partnership’ in Tigers front office

DETROIT — The first time Scott Harris met Jeff Greenberg, Harris was a new hire with the...

Premier League gap for promoted clubs bigger, says Marco Silva: ‘Difficult to do what Fulham did’

Marco Silva believes the gap between the Premier League and the Championship is increasing and that it...

Ray Hudson on Messi in America: ‘The only opponent he has is Father Time’

It’s very possible that no soccer personality in America is more closely associated with Lionel Messi than...

MLB’s wild-card tiebreakers are essentially settled. Where does your bubble team stand?

You can’t call the final week of Major League Baseball’s regular season a pennant race. The term...

Deion Sanders says Colorado ‘playing against all of college football’ this season

BOULDER, Colo. — Deion Sanders wasn’t stunned when he heard what Keyshawn Johnson said on Monday’s episode...

NFL Draft order 2024 projections: Will the Bears claim the No. 1 pick again?

The Bears landed the No. 1 pick last season (before trading it to Carolina). Could Justin Fields...

Kevin Schade injury further blunts Brentford attack – how will Thomas Frank respond?

Brentford have been dealt a huge blow after Thomas Frank confirmed Kevin Schade needs surgery on an...

Colorado vs. Oregon draws over 10 million viewers: Will interest in the Buffaloes last?

Colorado’s blowout loss to Oregon garnered more viewers than Ohio State’s narrow evasion of Notre Dame in...