What’s missing from Guy Kawasaki’s 10-slide deck


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For as long as I’ve been active as an entrepreneur, Guy Kawasaki has been a loud voice of influence in the world of startups. His 10/20/30 rule (a pitch should have 10 slides, last no more than 20 minutes, and contain no font smaller than 30 points) is a great place to start. He’s been talking about that format for a decade (here’s a video from about 11 years ago). The 10-slide rule made sense in the context where some founders were still using MBA-style business plans that run 50 to 60 pages and still fail to get to the meat of things.

A year ago, the average successful slide deck contained 19 slides. Today, the average deck contains 16 slides. So, should founders still be striving to shorten their deck to 10 slides? I took a closer look at the template, where it shines, and what founders are missing if they use it.

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Lisa Holden
Lisa Holden
Lisa Holden is a news writer for LinkDaddy News. She writes health, sport, tech, and more. Some of her favorite topics include the latest trends in fitness and wellness, the best ways to use technology to improve your life, and the latest developments in medical research.

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