What more can be said about the worst marketing disaster in the history of marketing disasters? I’m talking of course about Bud Light’s inexplicably stupid decision to hook up with TikTok influencer Dylan Mulvaney, an ill-fated marketing faux pas that will be studied in college marketing courses for years, if not decades.
From plunging sales to predictions of permanent market-share loss to falling from the lofty perch of America’s number-one selling beer to somewhere like 15th place, this thing couldn’t have turned out any worse if the clowns responsible for it intentionally tried to tank the once-popular brand.
Turns out, there might be hope. That is, if Anheuser-Busch InBev is willing to rid itself of the self-inflicted disaster, once and for all.
During a segment on OutKick with host Tomi Lahren, Anheuser-Busch heir Bill Busch offered to buy back the company that bears his family name, if A-B InBev wants to — or is willing to —sell it. (Memo to A-B InBev: Cut your losses, and learn a valuable lesson about taking customer loyalty for granted.)
Busch was not only direct and to the point, but also his offer — and plans for the brand, if he’s able to acquire it — might very well be the only foreseeable way for Bud Light to be “great again.” Busch told Lahren:
If they don’t want that brand any longer, sell it back to the Busch family. Sell it to me. I’ll be the first in line to buy that brand back from you, and we’ll make that brand great again.
“That culture is completely gone now,” Busch said, as he explained how the Busch family always understood its market.
They knew who their drinkers were. They were with the bar owners and the restaurant owners and the liquor store owners and talking to these people day in and day out. Even my dad at 89 years old, 90 years old, he was still going to the bars selling Budweiser back in those days.
We’ve always cared very, very much about the people in America. What made this company great was America, of course. When you are a foreign company and you rely on these woke students that are coming out of these woke colleges to do your advertising for you, you’re making a big mistake. You need to go out there and understand who your core customer is.
See what I mean?
This guy could actually get this thing done, in my estimation — given what I know about former drinkers of Budweiser products. It still amazes me, after decades and untold millions of marketing dollars, that a couple of know-nothing wokesters would be given the authority to pull that ridiculous trigger.
Meanwhile, on another idiotic note, as we reported on Wednesday, Target Corporation sales continue to plunge in the aftermath of the retail giant’s disastrous Pride Month collection for kids.
The company on Wednesday reported that its quarterly sales fell for the first time in six years — by 5.4 percent. The continuing decline in sales is directly related to the aforementioned Pride collection. Or is it? [sarc]
While Target CEO Brian Cornell admitted to the “negative guest reaction to our pride collection,” he also blamed… wait for it… increased theft.
Our team continues to face an unacceptable amount of retail theft and organized retail crime. During the first five months of this year, our stores saw a 120% increase in theft incidents involving violence or threats of violence.
Welp, guess what, Brian? You can thank your woke comrades whose “soft on crime” policies continue to decimate retail outlets in large Democrat-run cities, pal. While reality bites, woke reality sucks, doesn’t it?
But, hey — grab a Bud Light. Before it’s returned to its rightful owners, that is.
