Elon Musk’s threat to charge all X members to use the service could hasten what is already turning into an exodus of users.
People are spending less time on the service formerly known as Twitter, as well as on its new rival, Meta Platforms Inc.’s
X had an average of 21 million daily active users in the U.S. in the first half of September, down from around 22 million in July but a slight uptick from 20 million in the last week of August, according to market researcher GWS Magnify, which collected data from U.S. mobile users.
Meanwhile, Threads’ daily active users have evaporated by two-thirds since the social-media platform’s July debut, down to 1.1 million in mid-September from 3.4 million.
Read more: Threads is seeing 25% fewer users than it did during its red-hot launch
If anything, Threads members are decamping for X. In early July, just 29.8% of them were also active on X. As of mid-September, that portion had grown to 54.2%.
Conversely, the share of X members who are also active on Threads peaked at 7.6% in July but plummeted to 2.7% in mid-September.
The growth of Threads has been stunted by a general lack of the type of compelling content that is available on Twitter, along with a reluctance among many Twitter users to make the jump, Abe Yousef, a senior insights analyst at market researcher Sensor Tower, said in an interview.
At the same time, alternatives to Twitter and Threads are gaining some ground. Bluesky, which bills itself as a “decentralized” social-media platform, had its biggest influx of new users, at more than 50,000, earlier this week after Musk made his threat about charging users, bringing its total membership to about 1.125 million.