Tesla repeatedly slashed prices of its vehicles in the first few months of this year, with CEO Elon Musk saying he’s willing to compromise profit margins for continued sales growth. The carmaker delivered 422,875 vehicles in the first quarter and will need to pick up the pace in the remainder of the year to hit its 1.8 million target for the year.
In addition to leveraging its Supercharger network to help sell Model 3 inventory cars, Tesla is offering three years of free fast-charging to entice customers to take delivery of its more expensive Model S and Model X before the end of the quarter.
Tesla shares fell as much as 3.6 percent before the start of regular trading Thursday, a day after a record streak of gains that added $240 billion to its market valuation came to an end.
