TechCrunch+ Roundup: App Store growth tactics, changing SaaS models, ‘AI-induced frenzy’

Date:

Share post:


Given the hype around generative AI, it’s easy to forget that IBM Watson competed on “Jeopardy” in 2011 — and won a $1 million first-place prize.

For years, enterprise software companies have baked this tech into their offerings, such as Salesforce’s Einstein and Microsoft Cortana.


Full TechCrunch+ articles are only available to members
Use discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription


“As we find ourselves in the midst of this AI-induced frenzy, it could be useful to take a step back and see just what we are dealing with here,” writes Ron Miller.

“Is there actually an AI market in the pure sense, or is it enabling technology that will soon be built into everything, making how we view it less clear?”

Thanks for reading TC+ this week,

Walter Thompson
Editorial Manager, TechCrunch+

Deal Dive: This AI startup is racking up government customers

IVIX has landed multiple government contracts for its tech that helps agencies spot financial crimes. Image Credits: Getty Images

For her latest Deal Dive column, Rebecca Szkutak profiled Tel Aviv–based IVIX, which “uses AI, machine learning and public databases” to track tax cheats and other bad actors.

The company launched in 2020, and co-founders Matan Fattal and Doron Passov recently closed a $12.5 million Series A and already count multiple agencies as customers.

“I was shocked by the magnitude of the problem and the technical gap that they had,” said Fattal.

How we scaled our App Store performance by approximately 200% in 1 year

App launch. Startup vector concept, flat cartoon rocket or rocketship launch, mobile phone or smartphone, idea of successful business project start up, boost technology, innovation.

Image Credits: PaperFox (opens in a new window) / Getty Images

Building, testing and deploying apps that meet Apple’s approval is just the first part of the journey: To drive downloads and conversions, dev teams need someone who understands App Store Optimization (ASO) and Apple Search Ads (ASA).

ASO/ASA specialist Olga Bakirova shares a detailed implementation guide with TC+ that lays out the tactics and strategy she’s using to promote her company’s edtech app.

After conducting a series of A/B tests and testing keyword campaigns and custom product images, “the overall number of downloads increased by 210%, and purchases surged by 157%,” she writes.

Get the TechCrunch+ Roundup newsletter in your inbox!

sign up for the TechCrunch+ roundup newsletterTo receive the TechCrunch+ Roundup as an email each Tuesday and Friday, scroll down to find the “sign up for newsletters” section on this page, select “TechCrunch+ Roundup,” enter your email, and click “subscribe.”

Click here to subscribe

A core plank of the SaaS economic model is under extreme pressure

Stressed business man sitting on floor with papers falling around him

Stressed business man sitting on floor with papers falling around him. Image Credits: GlobalStock / Getty Images

It used to be a given that SaaS startups with a firm handle on growth, churn and product-market fit would find themselves in net revenue retention (NRR) territory, writes Alex Wilhelm.

However, recent earnings reports show “a decline in SaaS net retention from Q1 2022 to Q1 2023” for public companies like Snowflake, Cloudflare and Amplitude.

“Amazon and Google and Microsoft can take IaaS and PaaS deceleration on the chin,” notes Alex, but “for tech shops with more targeted incomes, the issue can be steeper.”

Enterprise spending on cybersecurity has changed, and vendors must adapt

Pinching a Penny in C Clamp

Image Credits: herreid14 (opens in a new window) / Getty Images

What’s happened to cybersecurity spending over the last year?

A report by YL Ventures that pulled data from “Fortune 1000 CISOs and cybersecurity decision-makers” showed that compliance/risk management and cloud security were top priorities.

In an environment where so many companies have frozen or dialed back on spending, only “half of CISOs can still accommodate new solutions,” writes YL’s Sara Behar.

The civil rights movement comes to venture capital

The founders of Fearless Fund and their legal counsel stand for photos at a press conference in New York City.

The founders of Fearless Fund and their legal counsel stand for photos at a press conference in New York City. Image Credits: Fearless Fund

A nonprofit founded by anti-affirmative action activist Edward Blum recently sued Atlanta-based Fearless Fund. Because the group awards $20,000 to Black women entrepreneurs, American Alliance for Equal Rights claims it violates federal civil rights legislation.

In light of the fact that Black women receive less than 0.5% of venture capital allocated each year, Dominic-Madori Davis looked at how funding “has always been a civil rights issue, just one river feeding the ocean of persistent economic segregation.”



Source link

Lisa Holden
Lisa Holden
Lisa Holden is a news writer for LinkDaddy News. She writes health, sport, tech, and more. Some of her favorite topics include the latest trends in fitness and wellness, the best ways to use technology to improve your life, and the latest developments in medical research.

Recent posts

Related articles

Apple revamps iCloud.com with more features for drive, mail and notes

After issuing updates to iOS, iPadOS, and macOS in the past few weeks, Apple has rolled out...

SpaceX’s defense-focused Starshield satellite internet business lands first contract

SpaceX won its first contract for Starshield, the defense-focused version of its Starlink satellite internet service, from...

On TikTok, videos promoting steroids are exploding — and at times targeting teens

In a new report, a social media watchdog group details how steroid content is exploding in some...

Judge upholds $18 minimum pay for NYC delivery workers

In a blow to Uber, DoorDash and Grubhub, a New York judge on Thursday ruled to allow...

It’s not clear X CEO Linda Yaccarino knew about Elon Musk’s plan to charge for X

In a live chat earlier this month, Elon Musk said X would charge users “a small monthly...

Federal agency sues Tesla for racial discrimination of Black workers

The U.S. Equal Employment Opportunity Commission (EEOC) filed suit against Tesla on Thursday, accusing the automaker of...

ispace unveils new lunar lander that will fly to the moon in 2026

Japanese space company ispace has invested over $40 million in its new U.S. subsidiary to-date, as it...

Honda forms largest EV partner network in the US despite not yet selling an EV in the country

Honda is touting today that drivers of its EVs will soon have access to the most amount...