I have a good feeling about Sofia Vergara’s new suncare-focused beauty line, Toty. By that, I mean it’s definitely going to make the Modern Family star a decent chunk of change.
Do you know how I know? The brand has one perfect selling point that goes beyond the fact that it’s vegan and cruelty-free, and boasts a variety of protective ingredients: Sofia Vergara. Take, for example, Vergara’s most recent Instagram post, which features the 50-year-old entrepreneur soaking up some rays by the pool, wearing nothing but a pair of black thong bikini bottoms and, presumably, a protective layer of Toty products.
Specifically, Vergara is holding her phone camera in one hand and the Ilumina CC Creamy Compact SPF 50+ in the other, a “second-skin coverage foundation” that promises “a velvety-soft, natural finish” while protecting your skin using the mineral sunscreen ingredient titanium dioxide, as well as Polypodium leucotomos extract, a “plant-derived antioxidant” that allegedly provides “powerful environmental defense against free radical damage.”
Have I used this $54 product? No. Am I sold? It’s in my cart right now.
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Of course, it helps that Sofia Vergara’s new beauty line sounds extremely personal to the actor, as opposed to your run-of-the-mill celebrity beauty brand. In fact, Toty is her childhood nickname from Vergara’s older brother, per an interview with Harper’s Bazaar. “I grew up in very tropical weather in Barranquilla, Colombia, and there was no one ever telling you, ‘Don’t get sunburn’ or ‘Don’t tan,’” she also told the publication. “I wish I had made that decision sooner also for the rest of my body, but I didn’t. I just thought to save my face, and that was it. So I haven’t had my face in the sun without protection since the ’90s.”