Our Picks: 15 Holy Grail Beauty Products All Under $40

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As a member of the media covering beauty and style, I’ve been lucky enough to sample products from many luxury brands. But at the end of the day, most of my all-time faves are budget-friendly finds from the drugstore. I firmly believe that you do not have to spend a fortune to look your best!

Below are 15 of my holy grails, from skincare staples to makeup must-haves. All of these items are under $40 each so you can get glam without breaking the bank. Shop my go-to picks below!

L’Oréal Paris

An affordable alternative to the cult-favorite Charlotte Tilbury Flawless Filter, this L’Oréal Paris Lumi Glotion is a tinted liquid highlighter that gives your skin a luminous glow. I’ve been using this dewy lotion as my foundation all summer, and I love how it delivers dewy hydration with color.

Supergoop!® Glowscreen Broad Spectrum Sunscreen SPF 40 in Sunrise at Nordstrom, Size 1.7 Oz

I’m ashamed to admit that I only started incorporating SPF into my daily skincare routine about a year ago. Not only does this Supergoop! Glowscreen sunscreen have anti-aging benefits, but it also primes my makeup with a pearlescent glow. Obsessed!

LANEIGE Lip Sleeping Mask - Berry (Packaging may vary)
LANEIGE

Celebs and customers can’t get enough of this Laneige Lip Sleeping Mask! The bestselling lip balm is juicy and hydrating — never sticky! Your lips will feel soft, smooth and supple overnight.

Maybelline New York Eyestudio Master Precise All Day Waterproof Liquid Eyeliner Makeup, Black, 1 Count
MAYBELLINE

I’ve been perfecting my cat eye since Lauren Conrad debuted her signature look on ‘The Hills.’ And this is the liquid eyeliner I swear by to achieve the look!

Urban Decay Original Eyeshadow Primer Potion at Nordstrom, Size 0.33 Oz

Sick of your eyeshadow smearing after a night out? This base primer from Urban Decay is an absolute game-changer for long-lasting staying power and creaseless color!

L’Oréal Paris True Match Powder, Nude Beige (W3), 0.33 oz
L’Oréal Paris

I was first introduced to this L’Oréal Paris True Match Powder over a decade ago, and it’s still my go-to powder on the go. Each compact contains blendable powder, an applicator sponge and a mirror so you can touch up your makeup while you’re out. Say goodbye to shine with this mattifying powder!

Cetaphil Face Wash, Hydrating Gentle Skin Cleanser for Dry to Normal Sensitive Skin, NEW 20oz, Fragrance Free, Soap Free and Non-Foaming
Cetaphil

I have very sensitive skin, so this Cetaphil Gentle Skin Cleanser is the only product that won’t irritate my complexion. Dermatologist-recommended!

CeraVe PM Facial Moisturizing Lotion | Night Cream with Hyaluronic Acid and Niacinamide | Ultra-Lightweight, Oil-Free Moisturizer for Face | 3 Ounce
CeraVe

Even though this is technically a PM moisturizer, I use this CeraVe lotion any time of day! This ultra-lightweight cream makes my skin feel soft and hydrated.

LUMIFY Redness Reliever Eye Drops 0.08 Ounce (2.5mL)
LUMIFY

A former ‘Bachelor’ contestant told me about these magical whitening eye drops that reduce redness immediately. Whenever I wake up with bloodshot eyes, these Lumify eye drops make me look alert and awake within seconds!

IT Cosmetics Bye Bye Under Eye Full Coverage Concealer - for Dark Circles, Fine Lines, Redness & Discoloration - Waterproof - Anti-Aging - Natural Finish – 13.0 Light Natural (N), 0.4 fl oz
IT Cosmetics

Ladies with mature skin, this one’s for you! This It It Cosmetics Bye Bye Under Eye Concealer is my favorite concealer I’ve ever tried. Creamy with full coverage, this concealer covers up my wrinkles, eye bags and discoloration. Highly recommend!

NARS Mini Blush & Bronzer Duo at Nordstrom

Orgasm blush and Laguna bronzer — the dynamic duo. This travel-size compact features two cult-favorite products from Nars that I can’t live without.

Anastasia Beverly Hills Brow Wiz Mechanical Brow Pencil in Soft Brown at Nordstrom

This dual-sided Brow Wiz from Anastasia Beverly Hills includes an eyebrow pencil and spoolie brush. This mechanical pencil shapes, defines and fills in your brows like a boss!

Charlotte Tilbury Lip Cheat Lip Liner in Pillow Talk Original at Nordstrom

There’s a reason every influencer raves about this Charlotte Tilbury Lip Liner (especially in the shade Pillow Talk). The formula is creamy and the pencil glides on like a dream. Plus, Pillow Talk is a classic nude color that flatters every skin tone!

LANEIGE Water Sleeping Mask: Visibly Brighten, Boost Hydration, Squalane
LANEIGE

If you love the Laneige Lip Sleeping Mask (see above), then you’ll also adore the Water Sleeping Mask! This face mask hydrates, brightens and softens skin — it’s like slugging without the stickiness.

Under Eye Mask - (24 Pairs, Gold) Reduce Dark Circles, Puffy Eyes, Undereye Bags, Wrinkles - Gel Under Eye Patches, Vegan Cruelty-Free Self Care by grace and stella
Grace & Stella

Tired of waking up to puffy eyes? Try these gold eye masks from Grace and Stella! These individually-wrapped gels reduce wrinkles, under-eye bags and dark circles. It’s like a spa treatment from the comfort of your own home! I typically apply these popular masks on the day of a big event.

Not done shopping? See more of our favorite products below:

This post is brought to you by Us Weekly’s Shop With Us team. The Shop With Us team aims to highlight products and services our readers might find interesting and useful, such as wedding-guest outfits, purses, plus-size swimsuits, women’s sneakers, bridal shapewear, and perfect gift ideas for everyone in your life. Product and service selection, however, is in no way intended to constitute an endorsement by either Us Weekly or of any celebrity mentioned in the post.

The Shop With Us team may receive products free of charge from manufacturers to test. In addition, Us Weekly receives compensation from the manufacturer of the products we write about when you click on a link and then purchase the product featured in an article. This does not drive our decision as to whether or not a product or service is featured or recommended. Shop With Us operates independently from the advertising sales team. We welcome your feedback at [email protected]. Happy shopping!



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Lisa Holden
Lisa Holden
Lisa Holden is a news writer for LinkDaddy News. She writes health, sport, tech, and more. Some of her favorite topics include the latest trends in fitness and wellness, the best ways to use technology to improve your life, and the latest developments in medical research.

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