Not all companies need to be venture-scale


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We live in an era rife with the narrative of unicorns, decacorns, and startups that seemingly explode overnight into multi-billion-dollar enterprises, and every budding entrepreneur is seemingly dreaming of being the next Elon Musk or Mark Zuckerberg. But the truth is, not every startup needs to be “venture scale.”

I see a common problem with many startups I work with as a pitch coach: companies will attempt to raise from VCs despite knowing they can’t possibly deliver venture-scale returns.

You can either be a venture-scale startup and raise from VCs or choose a different path and build a very lucrative company regardless. But never the twain shall cross: If you’re trying to pitch your startup to VCs without offering a VC-scale return, you have about the same chances as a snowflake surviving in front of one of the Boring Company’s flamethrowers.

Let’s talk about the difference between a company that can reach venture scale and one that can’t.

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Lisa Holden
Lisa Holden
Lisa Holden is a news writer for LinkDaddy News. She writes health, sport, tech, and more. Some of her favorite topics include the latest trends in fitness and wellness, the best ways to use technology to improve your life, and the latest developments in medical research.

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