Meta is now showing a carousel of suggested Threads on Instagram to bump up engagement


Share post:

Meta is continuously experimenting with features to bump up engagement on Threads, which has fallen off after the initial rush of excitement and installs. In the latest test, the company is showing a carousel of suggested Threads posts on the Instagram app.

As noted by many users across the world, Instagram is now showing a “For you on Threads” carousel with a button to open the app directly on your phone.

Meta confirmed this test to TechCrunch in a comment.

“We have added a number of new features to the app since launch, and are now making it easier for people to see the latest content from Threads directly on Instagram,” a company spokesperson said.

Earlier this month, Meta added a “Send to Instagram DM” button on Threads to directly share posts with your friends on Instagram.

Last week, Meta officially introduced Threads on the web with features like the ability to quote posts still missing. This was a highly anticipated launch to encourage frequent posters to be more active from their desktop. Data from analytics company Similarweb suggests that until now, that move hasn’t brought in a ton of users. After the launch, week-over-week user gains in the U.S. (+133,400) were larger than the dip in active app users (-82,400), but this could be a result of existing users switching from mobile to desktop.

As Reuters reported earlier in the month, in an internal company town hall, Chief Product Officer Chris Cox said that to battle falling numbers on Threads, the company would add “retention-driving hooks” such as “making sure people who are on the Instagram app can see important Threads.” The new carousel on Instagram seems to be part of that plan.

Earlier today, Meta also started testing a feature in Australia and New Zealand to let people search for posts on Threads. The company said it plans to make the search available in English-speaking countries soon.

Source link

Lisa Holden
Lisa Holden
Lisa Holden is a news writer for LinkDaddy News. She writes health, sport, tech, and more. Some of her favorite topics include the latest trends in fitness and wellness, the best ways to use technology to improve your life, and the latest developments in medical research.

Recent posts

Related articles

SpaceX’s defense-focused Starshield satellite internet business lands first contract

SpaceX won its first contract for Starshield, the defense-focused version of its Starlink satellite internet service, from...

On TikTok, videos promoting steroids are exploding — and at times targeting teens

In a new report, a social media watchdog group details how steroid content is exploding in some...

Judge upholds $18 minimum pay for NYC delivery workers

In a blow to Uber, DoorDash and Grubhub, a New York judge on Thursday ruled to allow...

It’s not clear X CEO Linda Yaccarino knew about Elon Musk’s plan to charge for X

In a live chat earlier this month, Elon Musk said X would charge users “a small monthly...

Federal agency sues Tesla for racial discrimination of Black workers

The U.S. Equal Employment Opportunity Commission (EEOC) filed suit against Tesla on Thursday, accusing the automaker of...

ispace unveils new lunar lander that will fly to the moon in 2026

Japanese space company ispace has invested over $40 million in its new U.S. subsidiary to-date, as it...

Honda forms largest EV partner network in the US despite not yet selling an EV in the country

Honda is touting today that drivers of its EVs will soon have access to the most amount...

Your website can now opt out of training Google’s Bard and future AIs

Large language models are trained on all kinds of data, most of which it seems was collected...