As the backlog of software IPOs builds up, the digital marketing software-as-a-service platform Klaviyo has filed to go public, with hopes of helping online businesses better attract consumers in a sea of spam, unreliable data and privacy regulations.
You might not be familiar with Klaviyo, which was founded in 2012 and is based in Boston. But you’ve probably seen its work, via the automated email and text promos you get from businesses selling you things online.
“You’re…
