How a Ford dealership celebrates tech to instill pride


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Kody said Chris Haynie, service manager at Richmond Ford West, and Jonathan Mitchell, a digital creator who designed the banners and transferred each technician’s signature to a digital file, were both integral to the project.

Implementing the banners has boosted employee morale and inspired healthy competition among the technicians as they climb the ranks and gain more certifications — and, more stars on their banners.

It’s also been helpful for newer technicians looking for career guidance and mentorship. The banners, Kody said, have created a supportive work culture where that is encouraged and appreciated.

“They know who to go to for help on a specific problem,” she said. “They know who’s been around for a long time and might be able to help them with something … without having to try to memorize everybody immediately.”

For Richmond Ford Auto Group, the banners have been a unique way to attract technicians.

“We have a lot of things in our stores — for example, a shop foreman — that help us retain technicians,” Kody said. “It’s more the finding part that’s difficult because everyone is looking, and this definitely set us apart.”

Kody is considering expanding the banner concept to the group’s sales, finance and accounting staff.

As Ford dealerships prepare to sell and service more electric vehicles — a transition that will require more training and specific skill sets, especially in the service department — efforts that boost employee morale are essential.

“Being a technician is an extremely difficult job, and it keeps getting harder,” Kody said. “It’s going to be our jobs as dealer principals, vice presidents, operators, service managers — wherever you might be — to help support them during this time.”

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Lisa Holden
Lisa Holden
Lisa Holden is a news writer for LinkDaddy News. She writes health, sport, tech, and more. Some of her favorite topics include the latest trends in fitness and wellness, the best ways to use technology to improve your life, and the latest developments in medical research.

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