Gerald Meyers, CEO who steered American Motors during rocky period, dies


Share post:

At a meeting in June 1971 to review new car designs, Meyers didn’t care for any of the proposals from designers. Teague then proposed a wide, small car with lots of glass. He sketched what he later called a “grubby doodle” — a four-wheeled football covered in glass with a roll bar in the middle. It became the Pacer and was introduced in 1975, to initial success, with first-year sales that topped 100,000.

“We saw the Megalopolis — these urban sprawls that extend from Los Angeles to San Diego with no break,” Meyers recalled later. “And congestion, pollution, noise, energy shortages. From this we began to piece together the key ingredients for the Pacer. It wasn’t going to be just another car but a whole new method of transportation for the next decade.”

Beyond battles with the federal government over safety and emissions mandates that drove up the cost and price of cars, Meyers, as CEO, explored mergers with European automakers eager to expand abroad but with little distribution in the U.S.

In entertaining offers from foreign automakers, he called AMC’s U.S. dealer network the “last great hope to get instant distribution in volume for cars produced someplace else.”

He found British Leyland, which owned Jaguar, MG and Land Rover at the time, a particularly interesting company. But after a courtship with Peugeot didn’t materialize, French automaker Renault began investing in American Motors in 1979 and eventually took control of the crippled company in 1980 before selling it to Chrysler in 1987.

Source link

Lisa Holden
Lisa Holden
Lisa Holden is a news writer for LinkDaddy News. She writes health, sport, tech, and more. Some of her favorite topics include the latest trends in fitness and wellness, the best ways to use technology to improve your life, and the latest developments in medical research.

Recent posts

Related articles

The Safest SUVs for 2023 and 2024

Honda's subcompact HR-V may lack much in the way of driving enthusiasm, but it is mighty safe....

VW Turns Up the Wick on ID.7 EV with 551-HP Performance Concept

This new concept car from Volkswagen shows what a sportier version of the ID.7 electric sedan could...

2024 Mercedes-Benz Sprinter

Overview Mercedes-Benz continues to trim back the Sprinter’s available build combinations, but the 29-year-old full-size van continues...

1985 Fiat Panda 4×4, Europe's Baby Off-Roader, up for Auction on Bring a Trailer

The boxily pragmatic little Fiat Panda arguably reflects the true modern Italy more than a Fiat 500...

Jann Mardenborough on Finding Secret Racing Lines in 'Gran Turismo'

Warning: Spoilers ahead for the Gran Turismo movie.We expect a certain loose application of facts in moviemaking....

1972 Buick Riviera on Bring a Trailer Is One Bodacious Boattail

Far more charismatic than anything in Buick's current all-SUV lineup, this swaggering coupe hails from an age...

Best New Car Lease Deals for September 2023: Plug-In Hybrids

Picture Rodney Dangerfield in a plug-in hybrid (had the comic lived long enough to buy one), because...

1997 AM General Hummer: Full Metal Racket

From the June 1997 issue of Car and Driver.Don't look now, but the wood-and-leather-lined halls of luxury...