A First Look at Lacoste’s New Collaboration with Venus Williams


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The wardrobe of Venus Williams is as closely considered as her approach to the court. For the all-star athlete and founder of EleVen By Venus Williams, looking powerful means feeling powerful. “At EleVen, our mission is to inspire women to feel confident and help them achieve their goals, so they can become the best versions of themselves in all areas of their life,” says the visionary entrepreneur and Lacoste ambassador. “This collaboration with Lacoste embodies that same ethos.” With a new capsule collection featuring 18 pieces equipped for both playing matches and commuting around the city, Williams and Lacoste have designed refined staples for sharp thinkers ready to move.

Ribbed polo sweaters and classic wool blazers with Ivy League-inspired logos conjure mornings on campus and trips to nearby coffee shops. Neoprene bodysuits and oversized varsity jackets — adorned with Lacoste’s signature crocodile — feel like instant classics, ready to be worn anywhere on any occasion. Sleek tennis dresses and playful crewneck sweatshirts pair perfectly together for all types of practice. The entire capsule embodies the team spirit that Lacoste has advocated for since its founding. Available now in stores and online at Lacoste, the EleVen By Venus Williams collaboration is not only timeless, but cheerfully reminds its wearers: Venus did it first.

Williams simplifies shopping with versatile pieces inspired by founder René Lacoste’s inventiveness. Channeling the impact and influence of her mindset, style sensibility, and unmatched athletic drive, these are clothes for lovers of fashion and sport, merging the 90-year-old crocodile with the aesthetic enlightenment of an American icon. From her personal favorite short-sleeved striped polo to meticulously woven unisex tennis sweaters, refresh your fall wardrobe with styles that make a lasting impression — just as Williams continues to do.

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Alexandra Williams
Alexandra Williams
Alexandra Williams is a writer and editor. Angeles. She writes about politics, art, and culture for LinkDaddy News.

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