July is home to some of the biggest shopping events of the entire year, meaning the temptation to overspend is real. But thanks to the best Amazon deals under $100, you can still score major Amazon clothing sales, vacuum deals, and steals on pet essentials—plus pretty much everything under the sun—without going overboard. Who doesn’t love a healthy dose of moderation?
Our top picks
First, some housekeeping: Amazon Prime Day 2023 takes place July 11 and 12 and includes tens of thousands of discounts exclusively for Amazon Prime members. (Some unofficial deals will also be available for non-members, but you’ll get free two-day shipping and access to much better sales if you sign up. Plus, you can score a free 30-day trial right now.)
Of course, plenty of Amazon bestsellers that were already less than $100 (like bed sheets, leggings, and bike shorts) are going even lower this Prime Day. However, the most exciting discounts might just be on products that were, until this week, much more expensive than a Benjamin: Coffee makers, professional blenders, wireless headphones, cute purses, and wedding guest dresses are all in the mix. Nothing beats a brag-worthy discount, after all.
While the most impressive markdowns are still dropping as we write this—we’re keeping our eyes peeled for discounts on big-ticket items from Sony, Samsung, and Apple—these Prime Day deals are still very much worth your time. To help you get started on your haul, we rounded up the best Amazon deals under $100, including top-shelf personal care items, getaway-ready sunglasses, and Bluetooth speakers, below. Fellow deal hunters, it’s time to celebrate—welcome to summer’s very own Black Friday.
Amazon Clothing Deals Under $100
So many of our favorite brands (hello, Levi’s) are on sale right now. Even though your first priority might be wireless earbuds or 4K TVs, you really shouldn’t miss the retailer’s massive clothing and accessories section, since these discounts could be gone in the blink of a very fashionable eye. Peep Kate Middleton’s preferred Ray-Bans for half off! And is that the designer bag celebrities can’t stop wearing? Yep—and it’s one of the best buys you can make this week. (Watch out, Nordstrom Anniversary Sale—Amazon is coming for your crown.)
Amazon Beauty Deals Under $100
Whether you’re a first-time Prime Day shopper or a seasoned pro, you probably know that Amazon’s beauty section often hides some pretty great discounts. This year’s shopping bonanza is already shaping up to be the best we’ve seen when it comes to beauty deals—at both luxury and drugstore price points. Snag everything from teeth-whitening strips to the celeb-loved lip mask that sells out every single year to TikTok’s favorite blow dry brush—and don’t forget to look for on-page coupons for the absolute best price at checkout. Plus, the SolaWave Wand, a skincare tool approved by both TikTok and a Glamour editor who says it instantly depuffs her face, is over 50% off.
Amazon Home Deals Under $100
It’s simply too hot to go outside—and by upgrading your pad to a smart home, you’ll never have to leave the comfort of your A/C (or WiFi). With steep price cuts that match the ones at Target Circle Week and Walmart’s rival sale, these Amazon Prime Day deals are making it cheaper than ever to pick up a smart doorbell, a powerful vacuum, or luxurious sheets for about the lowest price we’ve ever seen. We love the Bissell Little Green cleaner so much that we wrote an ode to its upholstery-saving abilities.
Amazon Tech Deals Under $100
Although you won’t spot under-$100 laptops or Apple Watches on this list, there are still plenty of jaw-dropping gems to be found. Some of the best under $100 Prime Day sales we have our sights on? The OG AirPods for a truly incredible price, of course. There’s also a water-resistant, cordless speaker with exceptional battery life, plus a projector that makes any game day or movie night all the more memorable (and doubles as a great gift idea). And yes, the markdowns include Amazon devices like Kindles, Alexa-enabled Echo Dots, and Fire TV Sticks.
Amazon Kitchen Deals Under $100
Tons of the most useful gadgets and implements on Amazon hail from the kitchen section—and luckily for all of us, many of them are marked down ahead of Prime Day. We’ve got our eyes on these steals, including an air fryer you’ll use for just about everything and a blender that whips up smoothies and sauces with ease. And we can’t let you leave without at least considering a rarely discounted SodaStream, which lets you create your own seltzers and sodas in mere seconds.
